Craft - "The Ultimate Guide to Running"

Forsman & Bodenfors New York

Forsman & Bodenfors New York New York, United States

1516

Brand: Craft
Country: United States

Advertiser: Craft

Title	The Ultimate Guide to Running
Agency	Forsman & Bodenfors New York
Campaign	The Ultimate Guide to Running
Advertiser	Craft
Brand	Craft
Posted	November 2022
Business Sector	Sportswear
Philosophy	The campaign has been created for running footwear and apparel company Craft, who now releases the Ultimate Guide to Running in a book format. The book is a 240-page long coffee table book with a preface by legendary long-distance runner Tommy “Rivs” Puzey. Beautiful to look at with a high-end design, the book only contains two phrases: Left foot. Right foot. The running world is flooded by books and magazines promoting different truths, ironically turning something as beautifully simple as running into something complicated. This book works as an antidote, and celebrates the simple nature of the sport. The Ultimate Guide to Running is an ode to the running mindset and the fact that it doesn’t matter how you run, as long as you do it. Always putting one foot in front of the other, no matter if you are just out for an evening jog or if you are trying to break world records. Whether it is cold, dark, hot, raining, or snowing. One foot in front of the other. The book was launched in NYC during the New York Marathon together with running store Fleet Feet and is available to order at craftsportswear.com
Media Type	Branded Book
Length	28 seconds
More Information	craftsportswear.com
Advertising Manager	Niklas Moberg
Designer	Martin Joelsson
Designer	Chanelle Kazemi
Art Director	Karl Risenfors
Art Director	Leo Dal
Strategist	Daniel Sjöstrand
Account Director	Ewa Edlund
Advertising Manager	Daniel Högling
Advertising Manager	Niklas Ericsson
Advertising Manager	Joakim Anvell
Photography and Video	Patrik Johäll
Production Company	Superstudio