Craft - "Craft Beer"

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, Sweden

466

Title	Craft Beer
Agency	Forsman & Bodenfors Göteborg
Campaign	Craft Beer
Advertiser	Craft
Brand	Craft
Date of First Broadcast/Publication	2023 / 8
Business Sector	Sneakers / Athletic Footwear
Philosophy	If you’re a dedicated runner, you’re no stranger to the post-run beer. A way to celebrate after a tough race, relax with friends after a training session or just wind down after your weekend long run. Making it an established ritual of running culture. That’s why Craft decided to team up with the Swedish brewery Spike, to make the ultimate post run beer. By optimizing it with all the extra nutritions, minerals and vitamins that your body need to recover in the best possible way. The beer was created together with creative agency Forsman & Bodenfors and launched during UTMB, the world’s biggest trail-running event. It will tour other future running races and events.
Media Type	Product Design/Development
Market	Sweden
Head of Brand	Niklas Moberg
Client Global Creative Director	Daniel Högling
Client Creative Director	Nicolas Peyrau
Client Creative Director	Niklas Ericsson
Advertising Manager	Michaela Winckler
Art Director	Karl Risenfors
Art Director	Julia Holtback Yeter
Art Director / Designer	Martin Joelsson
Account Director	Ewa Edlund
Photographer	Rasmus Brandin
Retoucher	Peter Walther