| Title | 360 experience - Do not look the other way |
| Agency | BBDO Russia Group |
| Campaign | Do Not Look the Other Way |
| Advertiser | PSA |
| Brand | PSA |
| Date of First Broadcast/Publication | 2016 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | In Russia the problem of domestic violence is tabued. There is no official statistics about this topic, people ignore facts of abusement, even victims always try to hide signs of beating.Dela Semeynye organisation supports victims of domestic violence to free them from their violators. The problem is that the most effective plan should be initiated by a victim’s friends, relatives or neighbours. But this becomes almost impossible in a society which people believe that no one should interfere in someone else’s problems. |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | Nikolay Megvelidze |
| Creative Director | Alexey Starodubov |
| Copywriter | Kirill Tsytkin |
| Art Director | Sofya Nadezhina |
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