| Title | Ladoshki |
| Agency | BBDO Russia Group |
| Campaign | LADOSHKI |
| Advertiser | Sberbank |
| Brand | Sberbank |
| Posted | November 2017 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | Sberbank has launched a technology of paying for lunches at school in a nice & playful way to avoid any kinds of grunge attitude, because it is important not to put pressure on kids. Thanks to “Ladoshki”, kids don’t need any cash or cards — all they need is their hand. All a kid needs to do is to hold his/her palm to the terminal at the school’s canteen. One kid even said once: Now, I feel adult, even more than my parents! Cause they can’t use it! |
| Media Type | Television & Cinema |
| Length | |
| Executive Creative Director | Nikolay Megvelidze |
| Art Director | Vtulkin Dmitry |
| Copywriter | Semenov Dmitry |
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