McDonald's - "The first unskippable pre-roll you will like"

Leo Burnett Moscow

Leo Burnett Moscow Moscow, Russia

17604

Title	The first unskippable pre-roll you will like
Agency	Leo Burnett Moscow
Campaign	We are for safety. With both hands
Advertiser	McDonald's
Brand	McDonald's
Date of First Broadcast/Publication	2020 / 4
Business Sector	Restaurants & Fast Food
Story	“Wash your hands!” - we’ve been told this a thousand times since childhood. But today, this common call has become exceptionally relevant. Over the course of its entire existence, McDonald’s has been teaching their employees to wash their hands properly and to maintain high standards of cleanness and safety. Now it’s urgent for the company to remind everyone of this habit and that’s why we created a pre-roll for YouTube, which can’t be skipped, in literal sense of the word.
Philosophy	Leo Burnett Moscow created for McDonald’s Russia a social campaign “We are for safety. With both hands” and launched a pre-roll about hand-washing, which you can not “skip”
Media Type	Pre-Roll
Length	20 seconds
Creative Director	Evgeny Shinyaev
Account Director	Viktoria Semikasheva
Art Director	Ekaterina Trokhina
Copywriter	Daria Tsareva
Marketing Director	Tatiana Gura
Marketing Manager	Viktoria Liparteliani
Digital Director	Andrey Baikov
Digital Manager	Ruslan Ledovski
Media Agency	Starcom MediaVest Group
Media Team	Tatiana Chyornaya
Media Planner	Vera Konovalova