| Title | Truly unskippable preroll |
| Brief | We placed our ad as an unskippable preroll. Everything that you see in it - someone thoroughly washing his hands and a title: 20 seconds you can't skip.The unskippable preroll lasted exactly 20 seconds- the minimum amount of time the soap needed to kill the virus |
| Agency | Leo Burnett Moscow |
| Campaign | We are for safety. With both hands |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Posted | November 2021 |
| Business Sector | Restaurants & Fast Food |
| Story | We placed our ad as an unskippable preroll. Everything that you see in it - someone thoroughly washing his hands and a title: 20 seconds you can't skip.The unskippable preroll lasted exactly 20 seconds- the minimum amount of time the soap needed to kill the virus |
| Media Type | Case Study |
| Creative Director | Evgeny Shinyaev |
| Art Director | Ekaterina Trokhina |
| Copywriter | Daria Tsareva |
| Account Director | Viktoria Semikasheva |
| Account Director | Tatiana Chyornaya |
| Media Planner | Vera Konovalova |
| Digital Account Director | Irina Fattakhetdinova |
| Marketing Director | Tatiana Gura |
| Marketing Manager | Viktoria Liparteliani |
| Digital Director | Andrey Baykov |
| Digital Manager | Ruslan Ledovsk |
More Work
SEE ALLWrite. Watch. Create your own Olympic story
- BRAND:
- Megafon
- AGENCY:
- Leo Burnett Moscow
Allforbear.com
- BRAND:
- WWF International
- AGENCY:
- BBDO Russia Group