Title | Gecko |
Brief | WSIB (Workplace Safety and Insurance Board) set out to do the impossible – get young people to care about safety. We snuck our safety message into their social feeds disguised as the cartoon humour they love. Our animated crew demonstrated that animals have unique abilities that help them escape workplace accidents, but as humans, we aren’t so lucky. We even targeted young people at work with contextual safety tips on hoarding boards and on shipping boxes in warehouses and retail shops. |
Agency | DonerNorth |
Campaign | You're Only Human |
Advertiser | Workplace Safety and Insurance Board |
Brand | WSIB |
Date of First Broadcast/Publication | 2023 / 6 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | WSIB (Workplace Safety and Insurance Board) is a government entity in Ontario, Canada that aims to manage and reduce workplace injury in the province. |
Media Type | Web Film |
Chief Creative Officer | Lance Martin |
Creative Director | Jill Mack |
Creative Director | Justin Turco |
Art Director | Laurissa Mallen |
Copywriter | Shea Banting-Hallford |
SVP | Jennifer Dark |
Integrated Production | Jennifer Dark |
Editor | Doug Groves |
President | Catherine Marcolin |
Account Director | Warren Yang |
Sound Production | TA2 Sound + Music |
Music | TA2 Sound + Music |
Chief Strategy Officer | Adrianne Gaffney Wotherspoon |
Account Supervisor | Kathryn Lapointe |
Animation Production Company | Gimmick Studio |