WSIB - "Bird"

DonerNorth

DonerNorth Toronto, Canada

291

Title	Bird
Brief	WSIB (Workplace Safety and Insurance Board) set out to do the impossible – get young people to care about safety. We snuck our safety message into their social feeds disguised as the cartoon humour they love. Our animated crew demonstrated that animals have unique abilities that help them escape workplace accidents, but as humans, we aren’t so lucky. We even targeted young people at work with contextual safety tips on hoarding boards and on shipping boxes in warehouses and retail shops.
Agency	DonerNorth
Campaign	You're Only Human
Advertiser	Workplace Safety and Insurance Board
Brand	WSIB
Date of First Broadcast/Publication	2023 / 6
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	WSIB (Workplace Safety and Insurance Board) is a government entity in Ontario, Canada that aims to manage and reduce workplace injury in the province.
Media Type	Web Film
Chief Creative Officer	Lance Martin
Creative Director	Jill Mack
Creative Director	Justin Turco
Art Director	Laurissa Mallen
Copywriter	Shea Banting-Hallford
SVP	Jennifer Dark
Integrated Production	Jennifer Dark
Editor	Doug Groves
President	Catherine Marcolin
Account Director	Warren Yang
Sound Production	TA2 Sound + Music
Music	TA2 Sound + Music
Chief Strategy Officer	Adrianne Gaffney Wotherspoon
Account Supervisor	Kathryn Lapointe
Animation Production Company	Gimmick Studio