| Title | The Beast |
| Agency | Engine UK |
| Campaign | The Beast |
| Advertiser | KP Snacks |
| Brand | McCoy’s |
| Date of First Broadcast/Publication | 2021 / 2 |
| Business Sector | Potato Chips, Crisps & Crackers |
| Philosophy | Directed by Blinkink’s Joseph Mann, the series of ads are set in everyday scenarios in which a person snacking on some disappointing very plain crisps unleashes a furry long-armed Beast with a craving for flavour, who seeks out the nearest pack of McCoy’s. The first ad in the series sees a woman at work direct her “Beast” to a nearby convenience store, where the shopkeeper is eating new McCoy’s Peri-Peri Fire Pit. ENGINE Creative was briefed to position McCoy’s as a snack that turns up the taste volume on many levels, leaving the boring crisps behind. The agency’s response was to create a Beast whose craving for flavour must be satisfied, allying the truth of the brand’s intense flavour with the unexpected friction of a cheeky Beast who lives inside all of us, and who will stop at nothing in its craving for real taste. The comedy of the Beast is in the puppet. By keeping everything in-camera, Joseph was able to deliver brilliant performance with natural spontaneity. Speaking about the process, he said... "Some scripts are literally a dream come true. To keep these films feeling as rooted in the real world as possible everything was shot in camera with very little post-production. Each long hairy flavour grabbing puppet was brought to life as a physical puppet measuring over 3m in length! Bicycle brake cables were used to give each hand its characterful articulated movements." The campaign is aimed at an audience of 25-44 year old “flavour cravers” who seek stimulation and adventure in life to punctuate the mundane. This desire to dial things up plays out in their choice of McCoy’s with its whole range of big, punchy flavours. The 20-second and 10-second films are spearheading a campaign that will run on major terrestrial and satellite TV channels, as well as VOD on ITV, Sky and All 4, and in OOH locations close to stores. Media planning and buying is through Starcom. |
| Media Type | Television |
| Length | |
| Audio | Wave Studios |
| Typography | Jelly London |
| Executive Creative Director | Billy Faithfull |
| Creative Director | Sonny Adorjan |
| Creative Director | Olly Courtney |
| Creative Team | Andy Lee |
| Creative Team | Jonny Porthouse |
| Client Managing Director | Ed Norrington |
| Account Manager | Megan Seaby |
| Senior Account Director | Rosa Stanley |
| Senior Account Director | Alex Worthington |
| Chief Strategy Officer | Gen Kobayashi |
| Strategy Director | Elisa Edmonds |
| Senior Strategist | Laura Sammarco |
| Project Manager | Louisa Lewis |
| Executive Producer | Debbie Impett |
| Agency Producer | Georgina Moxey |
| Agency Production Assistant | Olive Andrews |
| Production Company | Blinkink |
| Director | Joseph Mann |
| Executive Producer | Bart Yates |
| Producer | Joshua Smith |
| Director of Photography (DOP) | Alex Barber |
| Assistant Director | James Sharpe |
| Editing Company | Stitch |
| Editor | Max Windows |
| Editing Producer | Alice Clarke |
| Editing Producer | Angela Hart |
| Post Production | Freefolk |
| Colorist | Paul Harrison |
| Flame Artist | Andy Copping |
| Flame Artist | Jason Watts |
| Post-production Producer | Cheryl Payne |
| Sound Engineer | Tony Rapaccioli |
| Audio Producer | Ornela Peka |
| Typography | Eva Cremers |
| CGI | Neil Stubbings |
| CGI | PICS Picture |
| Media Agency | Starcom MediaVest |
More Work
SEE ALLThe Royal Treatment
- BRAND:
- Royal Match
- AGENCY:
- House 337
Seen on TV: Bank of Antandec / Virtual Bank (30s)
- BRAND:
- Santander Bank of Antandec
- AGENCY:
- Engine UK
Seen on TV: Bank of Antandec / Virtual Bank (60s)
- BRAND:
- Santander Bank of Antandec
- AGENCY:
- Engine UK
You Need To Hear This
- BRAND:
- Philips Headphones
- AGENCY:
- Ogilvy UK