| Title | Ukraine Donation |
| Agency | The Public House |
| Campaign | Innocence Is in the Firing Line |
| Advertiser | UNICEF |
| Brand | UNICEF Ireland |
| Posted | July 2022 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | The Public House have launched a harrowing advertising campaign pulling on heart and purse strings for UNICEF Ireland’s Ukraine Appeal. The hard-hitting campaign examines the current ‘state of play’ for children of Ukraine, with a sound design driven radio spot which sets up the innocent scene of young children ‘playing soldiers’ and violently interrupts them with the real sounds of the weapons they imitate. The juxtaposition is stark, the contrast is visceral, the effect is lasting. |
| Media Type | |
| Director/Executive Creative Director | Colin Hart |
| Senior Copywriter | Mikey Curran |
| Retouching Studio | Floss creatives |
| Photographer | Liam Murphy |
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