| Title | Life’s Good When You Dive In Smile First |
| Agency | TBWA\Chiat\Day New York |
| Campaign | Life's Good |
| Advertiser | LG Electronics |
| Brand | LG |
| Date of First Broadcast/Publication | 2023 / 9 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Television |
| Length | |
| Director | Nicolai Fuglsig |
| Chief Executive Officer (CEO) | Nancy Reyes |
| Chief Creative Officer | Amy Ferguson |
| Chief Strategy Officer | James Sowden |
| Managing Director | Shannon Nunn |
| Head of Production | John Doris |
| Marketing Director | Carly Wengrover |
| Executive Creative Director | Walt Connelly |
| Associate Creative Director | Tom Madden |
| Associate Creative Director | Morgan Hinds-Shorland |
| Executive Agency Producer | Tina Lam |
| Agency Producer | Tara Keith |
| Director of Business Affairs | Thalia Tsouros |
| Strategy Director | Anthony Hamelle |
| Strategy Director | Elliot Carter |
| Production Company | Morton Jankel Zander (MJZ) |
| Executive Producer | David Zander |
| Executive Producer | Noah Goldsmith |
| Director of Photography (DOP) | Rodrigo Prieto |
| Editing Company | Cartel Post |
| Editor | Adam Robinson |
| Post Production | Parliament |
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