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| Title | Groundhog Day |
| Agency | McCann London |
| Campaign | Groundhog Day |
| Advertiser | Subway |
| Brand | Subway |
| Date of First Broadcast/Publication | 2017 / 6 |
| Business Sector | Restaurants & Fast Food |
| Story | An office worker breaks free from the monotony of her daily routine with the help of a Subway® stores Salad, in a new TV commercial for submarine sandwich chain Subway® created by McCann London. In the spot, directed by Max Sherman at Blink and titled ‘Groundhog Day’, the young woman is stuck in a never-end cycle of mundanity as she repeatedly goes through her habitual working day – which is punctuated only by a bland, home-made sandwich. But, when she glimpses a cheeky thought-provoking poster depicting a Subway® stores Salad, everything changes. Suddenly inspired to discover something new and exciting, the woman tries a Subway® stores Chicken Teriyaki Salad and finds her daily grind transformed. The humorous film sits under the Subway® brand’s ‘Keep Discovering’ platform, which was launched last year to promote its wide variety of taste combinations. |
| Media Type | Television |
| Length | |
| Brand Marketing Director | Sacha Clark |
| Chief integration officer | Sergio Lopez |
| Executive Producer | Sophie Chapman-Andrews |
| Executive Producer | Nicholas Mugridge |
| Agency Producer | Claire Hopkins |
| Chief Creative Officer | Rob Doubal |
| Chief Creative Officer | Laurence Thomson |
| Creative Director | Alexei Berwitz |
| Creative Director | Rob Webster |
| Creative Team | Matt Searle |
| Creative Team | baba molviji |
| Business Director | Jason McNamee |
| Business Director | Katie Morris |
| Account Director | Francois D’Espagnac |
| Account Planner | Nathaniel Hill |
| Account Planner | Matt Saunders |
| Production Company | Blink Productions |
| Director | Max Sherman |
| Director of Photography (DOP) | Simon Richards |
| Producer | Patrick Craig |
| Co Executive Producer | Ben Sharpe |
| Editor | Saam Hodivala |
| Editing Company | Work Editorial |
| Music | TBC |
| Sound Engineer | Adam Smyth |
| Audio Village / Sound Studio Producer | Craft |
| Media Agency | Mediacom Leeds |
| Media Planner | Dan Sear |
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