Title | Reality Xmas |
Brief | #RealityXmas, isa set of provocative Christmas cards. Crafted in the traditional style, they combined nativity scenes with real, editorial news images from 2016. Working with the Press Association and other library sources, images were chosen so that each card had its own unique story, re-imagining key nativity stories in contextually relevant ways. |
Agency | McCann London |
Campaign | Xmas Card |
Advertiser | Doctors of the World |
Brand | Doctors of the World |
Date of First Broadcast/Publication | 2016 / 11 |
Business Sector | Charities, Foundations, Volunteers |
Story | These Christmas cards for international humanitarian medical charity Doctors of the World juxtapose vintage biblical nativity scenes with modern-day photographs of conflict zones across the Middle East. The images come from Press Association stories shot over the past year. A pack of four limited edition cards, each of a different design, can be purchased for £10 from Doctors of the World at its website: www.doctorsoftheworld.org.uk |
Media Type | Case Study |
Length | |
Chief Creative Officer | Rob Doubal |
Chief Creative Officer | Laurence Thomson |
Creative Director | Mike Oughton |
Copywriter | Matt Searle |
Art Director | baba molviji |
Production Company | Craft / London |
Head of Integrated Production | Sergio Lopez |
Executive Producer | Sophie Chapman-Andrews |
Art Buyer | Pam Oskam |
Art Director | Dan Howarth |
Print production | William Whitehead |
Account Executive | Francois d'Espagnac |
Business Director | AJ Coyne |
Account Management | Tom Baines |
Planner Director | Charlotte Walters |
Planner Director | Nick O'Quinn |
Editor | Blake Dixon |
Agency Producer | Romina Contepomi |
Sound Engineer | Christophe Gilbert |