Juan Martinez Cima
Copywriter at Y&R Argentina
Buenos Aires, Argentina
TitleWalls that search
BriefMissing Children online activity needed a boost. So we mixed the unlikely to be shared photos of missing children with the work of street artists, a much more shared topic on social media. Walls that Search is the first campaign that uses street art as a new way of helping. The campaign was so effective that one of the was found as it was on air.
Agency
Campaign Walls that are looking for
Advertiser Missing Children Argentina
Brand Missing Children Argentina
PostedJanuary 2019
Business Sector Institutional/Public Interest/Non-Profit Org.
Story NGO that focuses on the search of lost children.
Media Type Web Film
Production Company
Creative Director
Creative Director
Copywriter
Art Director
Agency Producer
Agency Producer
General Creative Director
General Creative Director

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