Michael Siegers
Art Director at Zulu Alpha Kilo
Boston, United States
TitleCake
Agency
Campaign Cake
Advertiser Whirlpool Corporation
Brand KitchenAid
Date of First Broadcast/Publication 2023 / 6
Business Sector Small Appliances & Home Accessories
Story KitchenAid brand pushes the boundaries of reality with their latest campaign created by their agency partner, Zulu Alpha Kilo. Jumping on the latest social media trend taking everyone by storm, KitchenAid joins forces with cake artist April Julian from the Netflix show, ‘Is It Cake?’, to reimagine their appliances in cake form. Together, they have created hyper-realistic replicas of KitchenAid® appliances, including the iconic stand mixer, leaving audiences questioning whether they are looking at an actual appliance or a delicious confectionery masterpiece.
Media Type Digital
Length
Creative Chairman
Chief Creative Officer
Creative Director
Creative Director
Account Manager
Strategist
Post Production
Art Director
Script Writer
Script Writer
Production
Production Company
Executive Producer
Producer
Producer
Editor
Editor
Editor
Assistant Editor
Audio

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