| Title | Sandcastle |
| Agency | PMG |
| Campaign | Life's a Trip |
| Advertiser | Best Western |
| Brand | Best Western |
| Date of First Broadcast/Publication | 2024 / 2 |
| Business Sector | Hotels, Resorts |
| Story | Best Western's new brand campaign, “Life’s a Trip,” puts the focus on the travel experience in all its unbridled glory. Brought to life by PMG, it marks the debut of the agency’s first integrated campaign for the hospitality leader that puts a fresh spin on the classic brand that appeals to leisure and business travelers alike. The campaign hinges on the insight that life and travel are not always easy. Both can be simultaneously vibrant, messy, draining and beautiful, and full of imperfections. And yet, often somehow perfect. Shot in LA by director Lloyd Lee Choi and set to a re-recording of the 1968 classic ‘The Weight’ by The Band, ‘Life’s a Trip’ features real people in real life scenarios – all captured through three emotionally-driven stories that align with data-informed, strategic brand personas, including a family, a retired couple and an adventurous duo. |
| Media Type | Television |
| Length | |
| Market | United States |
| More Information | www.bestwestern.com |
| President | Jon Dupuis |
| Executive Creative Director | Jon Dupuis |
| Executive Creative Director | Kyle Kelley |
| Executive Creative Director | Andrew Harper |
| Creative Director | Justin Prichard |
| Copywriter | Justin Prichard |
| Creative Director | Lori Wittig |
| Art Director | Lori Wittig |
| Production Company | Division7 |
| Director | LLOYD LEE CHOI |
| Managing Director | Kamila Prokop |
| Executive Music Producer | Alfonso Emilio Vélez |
| Sound | Orbital Music |
| Lead Editor | Elena DePalma |
| Editing Company | Cutters LA |
More Work
SEE ALLLife's a Trip
- BRAND:
- Best Western
- AGENCY:
- PMG
Molly
- BRAND:
- AAA
- AGENCY:
- The Richards Group