| Title | You are not alone |
| Brief | A polar explorer is delighted when his companion breaks the misery of their snowed-in tent with a slice of chocolate cake: “Well Björn, happy birthday!” Björn is delighted, hooting with happiness. But then he asks: “Milk?” His fellow explorer looks baffled. He admits he didn’t bring any. Björn is crushed. A spectral crowd appears behind him to back him up. “Chocolate cake without milk?” says a woman sarcastically. “Happy birthday!” Nearly 800,000 Norwegians agree that chocolate cake tastes better with milk. |
| Agency | Try Reklamebyrå |
| Campaign | You Are Not Alone |
| Advertiser | TINE Norske Meierier |
| Brand | Tine |
| Posted | November 2016 |
| Business Sector | Milk & Milk Based |
| Story | To remind people of how good milk tastes, we preformed a large poll, asking the Norwegian people about food or situations in which cold milk is a "must have." We then made films based on the results. |
| Media Type | Television |
| Copywriter | Jørgen Bøhle Bakke |
| Art Director | Ester Hjellum |
| Production Company | Bacon |
| Director | Bart Timmer |
| Production Company Producer | Magne Lyngner |
| Agency Producer | Helge Gjertveit |
| Agency Producer | Eline Rønneberg Vik |
| Agency Producer | Cathrine Wennersten |
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