| Title | Emergency Bikes |
| Agency | Wunderman Thompson |
| Campaign | Emergency Bikes |
| Advertiser | Ecox |
| Brand | Ecox |
| Posted | September 2020 |
| Business Sector | Others |
| Story | Paris is the most congested city in Europe. When an emergency occurs, every minute counts: each minute lost in traffic by doctors means a 10 percent less chance of survival for patients. So, we had to help emergency doctors move faster.We created Emergency Bikes: the first urban proof medical vehicle. We worked with Ecox, the French electric bike specialist, and the Paris Emergency Services to develop a tailor-made solution made exclusively for doctors, born through innovative technology.Designed to slide through heavy traffic and with the ability to park easily in limited spaces, Emergency Bikes allow doctors to cross Paris faster than using any other vehicle. |
| Media Type | Case Study |
| Length | |
| Chief Executive Officer (CEO) | Vincent Druguet |
| Executive Creative Director | Thomas Derouault |
| Creative Director | Paul-Emile Raymond |
| Creative Director | Adrien Mancel |
| Art Director | Julien Chesné |
| Copywriter | Eric Auvinet |
| Project Manager | Solenn Laurent |
| Head of Production | Valérie Montiel |
| Agency Producer | Fanny Renard |
| Post Production | Leslie Marchand |
| Advertising Manager | Mathieu Froger |
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