UNICEF - "Together We Make Better World"

VaynerMedia

VaynerMedia London, United Kingdom

10090

Title	Together We Make Better World
Agency	VaynerMedia
Campaign	Children Uprooted
Advertiser	UNICEF
Brand	UNICEF
Date of First Broadcast/Publication	2020 / 6
Business Sector	Charities, Foundations, Volunteers
Story	The work tells the true story of Aboud Kaplo, a young, self-taught musician and former refugee who realised his dream of becoming a concert violinist, even after being driven from his home during the war in Syria. Instead of focusing on Kaplo’s suffering and desperation, the campaign highlights his potential, which could so easily have been cut short had it not been for those willing to help him and his family. Among those who came to Kaplo’s aid were Susie Attwood, a British filmmaker who recognised and encouraged the young musician’s talent after a chance meeting in Lebanon.
Media Type	Television
Length	90 seconds
Production Company	Stink Films
Campaign Manager	Codi Trigger
Executive Creative Director	Becky McOwen-Banks
Account Manager	Miles Byrd
Campaign Leader	Marta Arias
Project Manager	Meri Feir
Art Director	Lianne Rivett
Associate Creative Director	Dan Fryer
Associate Creative Director	Gate Lambert
Head of Strategy	Dubose Cole
Strategist	Marie-Claire Manson
Producer	Andrea Ogunbadejo
Director	Judith Veenendaal