Jean Poisson
Director of Photography (DOP) at Black Box
Saint Denis, France
TitleBubble
Title (original language)La bulle
Agency
Campaign Bubble
Advertiser Vania Expansion SNC
Brand Demak'Up
PostedSeptember 2002
Product Demak'up Supersoft
Business Sector Creams, Lotions, Milks, Tonics, Makeup Removers
Tagline The Extraordinary Softness Your Skin Was Longing For
Tagline (original language) L'extraordinaire moelleux que votre peau attendait
Story One can follow the graceful route of a soap bubble. On a dressing table, one can see a Demak'Up Supersoft cotton pad, a new type of really soft cotton. So soft the bubble softly sinks into it, before bouncing and finally lands.
Story (original language) On apprécie le parcours aérien d'une bulle de savon. Sur une coiffeuse, est posé un disque à démaquiller Demak'Up Supersoft, un nouveau coton très moelleux. Tellement moelleux que la bulle vient s'y enfoncer délicatement avant de rebondir et enfin de se reposer.
Problem To present a new Demak'Up product innovation: a new type of super-soft cotton pad
Problem (original language) Présenter une innovation produit Demak'Up : un nouveau type de coton à démaquiller hyper moelleux
Media Type Television
Length
Market France
Creative Director
Art Director
Copywriter Pierre POINTEAU
Director
Account Director
Advertising Manager
Production Company

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