| Title | The secret of a good burger |
| Title (original language) | Le secret d'un bon burger |
| Agency | Leo Burnett Paris |
| Campaign | The Secret of a Good Burger |
| Advertiser | Charal |
| Brand | Charal |
| Posted | May 2013 |
| Business Sector | Food |
| Media Type | Television |
| Length | |
| Creative Director | Xavier Beauregard |
| Art Director | Rémi Lascault |
| Copywriter | Jonathan Wawer |
| Strategic Planner | Pierre-Emmanuel Ster |
| Account Manager | Régis Perrone |
| Account Manager | Elise Ziri |
| Advertising Manager | Guy Lepel Cointet |
| Advertising Manager | Stéphanie Berard-Gest |
| Advertising Manager | Cyrille Bourrut Lacouture |
| Production Company Producer | Antoine Grujart |
| Production | WAM |
| Production Company | Blue Production |
| Director | Jean Poisson |
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