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Sebastian Hardieck
Sebastian Hardieck
Chief Creative Officer at McCann-Erickson Frankfurt
Düsseldorf, Germany
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TitleALDI Fireworks Planner
BriefGermany is one of very few countries in the world where individual fireworks are still allowed on New Year’s Eve.Everyone over 18 can legally buy fireworks on the last three days of the year. For retailers this is a multi-million dollar business opportunity.Just as in many other countries testing fireworks is legally not possible. That’s why ALDI gave people a fun opportunity to digitally configure their special New Year’s Eve fireworks.The online configurator allowed users to create their own fireworks choreography by selecting and combining single products. After the configuration process users could launch their personal choreography and watch it in real-time with real-life film sequences and sounds. They could configure until the display matches their wishes.Finally customers could put their selected articles on their hit list, print them out or share them by email or WhatsApp and use them to buy the items.
Agency
Campaign ALDI Fireworks Planner
Advertiser Aldi
Brand ALDI New Year's eve fireworks sale
PostedNovember 2018
Business Sector Department Stores, Supermarkets
Story In Germany, the sale of fireworks is strictly regulated and may only be sold on the last three days of the year.
Media Type Applications
Production Company
Art Director
Frontend Developer
Copywriter
Copywriter
Head of Production
Project Manager
Website Lead
Technology Director
Executive Creative Director
Art Director
Team Lead Activation
Creative Director
Creative Director
Project Lead Digital
Account Planner
Chief Creative Officer
Client Services Director
Creative Agency The Back Room McCann
Chief Creative Officer Sebastian Hardieck
Creation Lead Michael Funk
Creative Direction Alice Rzepka
Creative Direction Rainer Klehn
Art Direction Chi-Chun Man
Art Direction Nina Jaenicke
Copywriting Hans-Peter Junius
Client Lead Tim Schmitz
Copy Christian Metz
Project Management Nina Niesen
Production Klaus Flemmer
Project Management Kristina Drewes
Web development Marina Gnann
Project Management Ramona Maier
Strategy Ramona Schuetter
Technology Direction Matthias Moerstedt
Application Development Felipe Gutierrez
Entrant Company THE BACK ROOM MCCANN
Idea Creation THE BACK ROOM MCCANN
Production MRM//MCCANN
Additional Company NHB

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