| Title | Trans for Women 3 |
| Agency |
DDB Bolivia
|
| Campaign |
#TryWithMe!
|
| Advertiser |
Familia Galán
|
| Brand |
FG
|
| Date of First Broadcast/Publication |
2015 / 11
|
| Business Sector | Anti-Domestic Violence, Sexual Abuse
|
| Tagline | #TryWithMe! |
| Story | November 25th is the International Day for the Elimination of Violence Against Women. Familia Galán is a Bolivian Trans Activist Group who fight for gender and sexual rights. They decided to confront violence against women with a smart and brave campaign. Psychologically, the aggressor does not expect to be confronted, that’s the reason why Familia Galán came up with this message that should become everyone’s message on this important day. All society confronting any kind of verbal or physical abuse against women under the Hashtag: #TryWithMe! |
| Philosophy | Trans Activist Group - Familia Galán, in some way are women too, but strong enough to confront a violent man under the hashtag #TryWithMe! |
| Problem | All gender violence campaigns are the same and they just fade. |
| Result | A controversial campaign that invites debate. |
| Media Type |
Newspaper
|
| Market | United States, Bolivia |
| More Information | www.trywithme.org |
| Executive Creative Director |
Henry Medina
|
| Art Director |
Christian Morales
|
| Account Director |
Mile Maldonado
|
| Photographer |
Ale Burset
|
| Post Production |
f16 Producciones
|
| Post-production Supervisor |
Diego Speroni
|
