Christian Morales
Head of Art at Nexus BBDO
La Paz, Bolivia
TitleMobile ATMs
Agency
Campaign Mobile ATMs
Advertiser Blink
Brand Blink
Date of First Broadcast/Publication 2018 / 6
Business Sector Banking & Financial Services, Investments, Stock Brokers
Tagline The first mobile atm network in the world.
Story BLINK is The First Mobile ATM Network in the World. We have already won a Gold in Innovation at El Ojo de Iberoamérica 2018 in Argentina with ideas such as Kingo (The First Pre-paid Energy System in the World) and MyLine Powered By Google. Juries from Google, Accenture and R/GA picked up our idea as the best one in Prototype Category.
Philosophy With this fintech startup we want to make cash more available on the go.
Problem Bolivia is a country with only around 40 ATMs for every 100,000 citizens, and they are only accesible to the most privileged.
Result The hope is for Blink’s system to expand the number of ATMs in the country nearly twenty-fold generating a massive financial inclusion.
Media Type Applications
Length
Executive Creative Director
Account Director
Art Director
Graphic Designer
Interface Design
Executive Producer
Director
Production Company
Sound Designer
Music, Radio and Sound Design

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