| Title | Tarot 3 |
| Agency | Havas Village Geneva |
| Campaign | Tarot |
| Advertiser | Geneva SPCA |
| Brand | Geneva SPCA |
| Posted | August 2015 |
| Business Sector | Animal Rights/Safety/Adoption |
| Story | Havas Worldwide Geneva launches a new campaign for SPCA Geneva who wanted to create awareness that abandoned animals have a future. We developed a concept conveying this simple and positive message by using the world of tarot. This symbol of prediction allows us to tell a story through a strong and surprising communication territory. The agency has chosen to work with a renowned illustrator who was seduced by the project to get out of conventional campaigns codes for the protection of animals. In collaboration with Havas Worldwide Geneva, he has reinterpreted the world of tarot in a contemporary way. |
| Media Type | Newspaper |
| Illustrator | Yeaaah! Studio |
| Media Agency | Mediatonic |
| Post Production | Scan Graphic |
| Creative Director | Gabriel Mauron |
| Copywriter | Thibaud Genevois |
| Art Director | Pierre-Olivier Gardello |
| Art Director | Simeon Brandner |
| Strategic Planner | Alexis Mouthon |
| Account Director | Caroline Prince |
More Work
SEE ALLRabbit
- BRAND:
- Geneva SPCA
- AGENCY:
- Havas Village Geneva
Cat
- BRAND:
- Geneva SPCA
- AGENCY:
- Havas Village Geneva
Dog
- BRAND:
- Geneva SPCA
- AGENCY:
- Havas Village Geneva
A voice for a future
- BRAND:
- Geneva SPCA
- AGENCY:
- Havas Village Geneva
Tarot 2
- BRAND:
- Geneva SPCA
- AGENCY:
- Havas Village Geneva
Tarot 1
- BRAND:
- Geneva SPCA
- AGENCY:
- Havas Village Geneva