Geneva SPCA - "A voice for a future"

Havas Village Geneva

Havas Village Geneva Geneva, Switzerland

4048

Title	A voice for a future
Agency	Havas Village Geneva
Campaign	A voice for a future
Advertiser	SPCA
Brand	Geneva SPCA
Posted	May 2016
Business Sector	Animal Rights/Safety/Adoption
Story	Each year, hundreds of animals are abandoned at the Geneva SPCA. We believe that, even if these animals have a past, they also have a future. So we asked people who have adopted at the shelter to send us pictures with their pets. Then, three of them have embodied the voice of the Geneva SPCA in a campaign based on tarot cards. People spontaneously attached very moving testimonies with their pictures. So we took the opportunity to share these stories on the shelter’s website as proof of the success of adoption to convince the undecided that this is the right choice.
Media Type	Case Study
Length	113 seconds
More Information	http://www.sgpa.ch/adoptes-heureux/
Executive Creative Director	Folker Wrage
Creative Director	Gabriel Mauron
Copywriter	Thibaud Genevois
Art Director	Simeon Brandner
Art Director	Pierre-Olivier Gardello
Strategic Planner	Alexis Mouthon
Account Director	Caroline Prince
Illustrator	Yeaaah! Studio
Post Production	Scanner Graphics
Media Agency	mediatonic