Changing Recife - "Changing Recife"

Blackninja

Blackninja Recife, Brazil

2272

Brand: Changing Recife
Country: Brazil

Advertiser: Recife Cityhall

Title	Changing Recife
Agency	Blackninja
Campaign	Changing Recife
Advertiser	Recife Cityhall
Brand	Changing Recife
Date of First Broadcast/Publication	2016 / 5
Business Sector	Others
Story	In a city with so many social issues like Recife, in Brazil, people wanted to help but didn't even know how to start. It wasn't easy to become a volunteer. So, more than a campaign encouraging volunteer work, what the City needed was to make it easier to become a volunteer. Then, we launched Changing Recife: a platform that connects those who want to help with people in need. More than 70.000 people have already started some volunteer work for 400 NGOs. Recently, the platform it was recognized by UN for its contribution to the quality of life in cities. Never a network was so social, neither social was ever so networked.
Philosophy	Changing Recife. A platform that connects those who want to help with people in need. Never a network was so social, neither social was ever so networked.
Problem	In a city with so many social issues like Recife, in Brazil, people wanted to help but didn't even know how to start. It wasn't easy to become a volunteer. So, more than a campaign encouraging volunteer work, what the City needed was to make it easier to become a volunteer. Then, we launched Changing Recife: a platform that connects those who want to help with people in need.
Result	Results up to now: . Recognized by the UN for its contribution for the quality of life in cities. . 400.000 hours of volunteer work . More than 70.000 volunteers . 400 NGOs. . 1 US$ of spontaneous media all over the country
Media Type	Television
Length	121 seconds
More Information	http://www.transformarecife.com.br
Copywriting	Márcio Nazianzeno
Designer	Filipe Soares
Creative Director	Bertone Balduíno
Creative Director	Ricardo Santiago
Creative Director	Renata Gusmão
Account Manager	Maria Edith Cunha