Márcio Nazianzeno
Copywriter at FCB Lisbon
Recife, Brazil
TitleA.I.
Agency
Campaign See details as you've never seen
Advertiser Nagem
Brand Nagem
Date of First Broadcast/Publication 2016 / 9
Business Sector TV, Hi-Fi, Video, Personal Stereo & Accessories
Tagline See details as you've never seen
Story 4K Ultra High Definition TVs have four times as many pixels as Full HD TVs so you can see more details. To show this, we create these ads to the largest regional tvs dealer. In this ad, paying some attention we can see an eye behind the confusing texture. The title refers to this detail. 
Philosophy See details as you've never seen
Problem People need to know more about 4K TVs so Nagem store can sell it for them.
Result We can't measure that yet.
Media Type Magazine Custom Publishing
More Information www.nagem.com.br
Creative Director
Creative / Art Direction
Copywriting
Creative / Art Direction

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