Alida Henson
Copywriter at Marketforce Australia
West Perth, Australia
TitleWomen in Engineering
Agency
Campaign Women in Engineering
Advertiser Curtin University
Brand Curtin University
Date of First Broadcast/Publication 2015
Business Sector Colleges, Universities & Education Centers
Result Curtin University wanted to encourage more women to enrol in Engineering, which is still a male dominated industry. So we decided to highlight an engineering achievement of a woman that had a significant impact on the very medium on which the ad was played. Hedy Lemar invented a method of spread spectrum communications in 1941 that makes digital radio possible today. 
Media Type Radio
Length
Account Director
Account Executive
Creative Director
Creative Director
Copywriter
Copywriter
Copywriter
Copywriter
Sound Design Company
Sound Designer

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started