Title | Women in Engineering |
Agency | Marketforce Australia |
Campaign | Women in Engineering |
Advertiser | Curtin University |
Brand | Curtin University |
Date of First Broadcast/Publication | 2015 |
Business Sector | Colleges, Universities & Education Centers |
Result | Curtin University wanted to encourage more women to enrol in Engineering, which is still a male dominated industry. So we decided to highlight an engineering achievement of a woman that had a significant impact on the very medium on which the ad was played. Hedy Lemar invented a method of spread spectrum communications in 1941 that makes digital radio possible today. |
Media Type | Radio |
Length | |
Account Director | Brendon Lewis |
Account Executive | Kayleigh-Jay Hart |
Creative Director | Patrick Lennox |
Creative Director | Ben Green |
Copywriter | Alida Henson |
Copywriter | Megan Riley |
Copywriter | Guy Howlett |
Copywriter | Neil Martin |
Sound Design Company | Soundbyte |
Sound Designer | Brad Habib |