Alida Henson
Copywriter at Marketforce Australia
West Perth, Australia
TitleFace Your Waste
Agency
Campaign Face Your Waste
Advertiser Mindarie Regional Council
Brand Mindarie Regional Council
Date of First Broadcast/Publication 2018 / 11
Business Sector Institutional/Public Interest/Non-Profit Org.
Philosophy Mindarie Regional Council manages waste for seven local councils in Western Australia. With the average Australian producing 541kg of waste per year, that’s a lot of waste to manage. A big part of the problem is that people don’t often have to confront how much waste they are producing. So we took normal household bins and rebuilt them with transparent plastic, so people had no choice but to face up to their waste. Agency: Marketforce
Media Type Digital
Length
Art Director
Copywriter
Chief Creative Officer
Creative Director

People related to this work

Talent you might be interested in

Trending

Create a free Talent profile and become a member of AdForum

Get Started