Title | Face Your Waste |
Agency | Marketforce Australia |
Campaign | Face Your Waste |
Advertiser | Mindarie Regional Council |
Brand | Mindarie Regional Council |
Date of First Broadcast/Publication | 2018 / 11 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Philosophy | Mindarie Regional Council manages waste for seven local councils in Western Australia. With the average Australian producing 541kg of waste per year, that’s a lot of waste to manage. A big part of the problem is that people don’t often have to confront how much waste they are producing. So we took normal household bins and rebuilt them with transparent plastic, so people had no choice but to face up to their waste. Agency: Marketforce |
Media Type | Digital |
Length | |
Art Director | Lauren Regolini |
Copywriter | Alida Henson |
Chief Creative Officer | Pat Lennox |
Creative Director | Ben Green |