| Title | Phone Menus |
| Agency | BBH New York |
| Campaign | Phone Menus |
| Advertiser | Unilever |
| Brand | Axe |
| Posted | March 2003 |
| Business Sector | Deodorants |
| Tagline | The Axe Effect |
| Media Type | Radio |
| Length | |
| Market | United States |
| Executive Creative Director | Kevin McKeon |
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