| Title | Veloz |
| Agency | HoC Dubai |
| Campaign | Veloz |
| Advertiser | Toyota Motor Corporation |
| Brand | Toyota |
| Date of First Broadcast/Publication | 2023 / 3 |
| Business Sector | Cars |
| Philosophy | electriclime° have linked up with Serviceplan Experience to produce a warm and intimate new film for the Toyota ‘Veloz’. Directed by Damiano Fieramosca and shot in Riyadh, the piece was filmed for the Middle East region and guides the viewer through a cinematic journey that takes advantage of the stunning settings the country provides. In an area of the Middle East where production is thriving, the one-take style film has only a few invisible cuts, and throughout tells the story of different members of a modern family through a series of moments. With their all-new Toyota Veloz, each scene sees a different location and sets a different vibe, projecting the feeling of the characters throughout. Providing a film full of warmth and intimacy, it incorporates the features of the Veloz for the viewers and brings them organically into a story. |
| Media Type | Television |
| Length | |
| Market | Saudi Arabia |
| Agency | Serviceplan Experience |
| Account Manager | Ayman Fouda |
| Copywriter | Rana Ahmad |
| Associate Creative Director | Oussama Founi |
| Associate Creative Director | Sameer Suri |
| Head of Production | Ossama Elrashidy |
| Production Company | electriclime° |
| Servicing Company | LetterGray |
| Director | Damiano Fieramosca |
| Director of Photography (DOP) | Anatol Trofimov |
| Executive Producer | Michael Ahmedzadeh |
| Producer | Layal Mooti |
| Production Creative Director | Pabz Alexander |
| Head of Production | Rory Cavanagh |
| Production Coordinator | Lana Abu Risheh |
| Editor | Mariam Gabunia |
| Service Producer | Elie Khayat |
| Production Manager | Rawad Nicolas |
| Production Assistant | Seif Alotaibi |
| Location Manager | Ayla Al Akkad |
| Steadycam | Dani Dagher |
| Sound Engineer | Hani Kreyzan |
| Assistant Director | Badih Ayoub |
| Gaffer | Razwan Malik |
| Key Grip | Albert Chehwan |
| Casting Director | Jessica Saade |
| Art Director | Sundus Abul Shamat |
| Wardrobe / Stylist | Rana Domian |
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- BRAND:
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- AGENCY:
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- AGENCY:
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