Title | Game Changers |
Agency | electriclime° |
Campaign | Game Changers |
Advertiser | Riot Games |
Brand | Valorant |
Date of First Broadcast/Publication | 2023 / 4 |
Business Sector | Video Games/Consoles |
Philosophy | electriclime° and Riot Games have combined to celebrate the very best of female empowerment with a new VALORANT ‘Game Changers’ film. Directed by up-and-coming filmmaker Daniel Marjan, the electriclime° team travelled to Berlin for the shoot, grabbing the real essence of what it is to become and be a top female player in the esports world. The documentary-style film follows Jinny, who is attempting to change the mindset of esports and prove she can compete at the very top of the competition. The Thai player wanted to prove that there is no difference between men and women in the sport by taking her team all the way to the VALORANT Game Changers Championship Tournament. The style of the project combines run and gun documentary filmmaking with thought-out cinematic profiles, with the intention behind it to capture the sincere emotions and stories of the lead character. However, the piece also deviates just enough away from a pure documentary style, so that elements of visual ambiguity and texture could shine through. |
Media Type | Branded Content |
Length | |
Production Company | electriclime° |
Director | Daniel Marjan |
Director of Photography (DOP) | Jonan Liang |
Executive Producer | Michael Ahmedzadeh |
Senior Producer | Dora Claire David |
Creative Director | Pabz Alexander |
Head of Production | Rory Cavanagh |
Sound Recordist | Alberto Sanchez Nue |
Editor | Daniel Marjan |
Translator | Nicholas Yan Cheuk Law |