About me
14 years of experience in marketing and advertising both on- and offline. Leading a team of 12 at LEGO and part of the Social Media Leadership Team and the Digital Content Engagement extended Leadership Team. Building competencies and capabilities globally.
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Marketing Director | Global Social Media & YouTube
LEGO Group
December 2016 - Present (7 years 4 months)
Senior Marketing Manager | Global Social Media & YouTube
LEGO Group
March 2014 - December 2016 (2 years 9 months)
- Collaboration with cross functional teams in various locations
- Part of the Global Social Media Leadership Team and the cross channel Extended Leadership Team
- Leading a team of 12 in Europe (2 locations), tasked with driving real time engagement and local planning
- Working with Product Marketing on finalising channel prioritisation and calendars
- Working with local markets to finalise local Strategy plan local activities
- Planning of paid media campaigns with multivariate testing
- Rolled out Content Publishing Tool globally
- Rolled out Listening
- Channels: Facebook, Twitter, YouTube, Instagram, Pinterest, LEGO TV app, LEGO.com Galleries & Message Boards (Kids' Communities)
- Part of the Global Social Media Leadership Team and the cross channel Extended Leadership Team
- Leading a team of 12 in Europe (2 locations), tasked with driving real time engagement and local planning
- Working with Product Marketing on finalising channel prioritisation and calendars
- Working with local markets to finalise local Strategy plan local activities
- Planning of paid media campaigns with multivariate testing
- Rolled out Content Publishing Tool globally
- Rolled out Listening
- Channels: Facebook, Twitter, YouTube, Instagram, Pinterest, LEGO TV app, LEGO.com Galleries & Message Boards (Kids' Communities)
- Planning and delivery of global and pan-European strategies and campaigns
- Ongoing management of owned paid and earned media
- Campaign and ongoing reporting and benchmarking
- Research and development of New Business proposals
- Budgeting, cost tracking and forecasting
- Project Management
- Clients: Cisco, Coke (vitaminwater), adidas, VFC (7 For All Mankind & Napapijri), Tesco, BrandAlley, McArthurGlen.
- Ongoing management of owned paid and earned media
- Campaign and ongoing reporting and benchmarking
- Research and development of New Business proposals
- Budgeting, cost tracking and forecasting
- Project Management
- Clients: Cisco, Coke (vitaminwater), adidas, VFC (7 For All Mankind & Napapijri), Tesco, BrandAlley, McArthurGlen.
Account Director
Ogilvyone worldwide
Athens, Greece
August 2010 - January 2011 (5 months)
- Development and implementation of online communications strategy
- Planning and delivery of tactical campaigns (Display and Social)
- Budgeting and cost tracking
- Main client: Hellenic Telecommunications Organisation (O.T.E. S.A.)
- Planning and delivery of tactical campaigns (Display and Social)
- Budgeting and cost tracking
- Main client: Hellenic Telecommunications Organisation (O.T.E. S.A.)
Social Media & Insight Executive / Social Media Strategist
Aegis Media
September 2009 - August 2010 (11 months)
- Social Media Strategy and Implementation (Facebook, Twitter, Blogs)
- Social Media monitoring and reporting
- New tools research, testing and evaluation
- New business proposals development
- Key clients: Philips, Bacardi Global Brands, Royal Bank of Scotland, Panasonic, Bodyform
- Social Media monitoring and reporting
- New tools research, testing and evaluation
- New business proposals development
- Key clients: Philips, Bacardi Global Brands, Royal Bank of Scotland, Panasonic, Bodyform
- Planning and implementation of ATL and BTL campaigns
- Project Management (deliverables included: TVC, Radio, Print, OOH, Packaging, POSM)
- Management of day to day client communications
- Cost tracking and invoicing
- Clients: Clinique, Philip Morris International, Flocafé
- Project Management (deliverables included: TVC, Radio, Print, OOH, Packaging, POSM)
- Management of day to day client communications
- Cost tracking and invoicing
- Clients: Clinique, Philip Morris International, Flocafé
- Planning and implementation of ATL campaigns (TVC, Radio, Print, OOH, Packaging, POSM)
- Management of day to day client communications
- Key clients: Diageo (The Famous Grouse), Alitalia, Palco, Société Générale, Bingo
- Management of day to day client communications
- Key clients: Diageo (The Famous Grouse), Alitalia, Palco, Société Générale, Bingo
Education
MSc International Management
2008 - 2009 (1 year)
Dissertation: Viral Marketing & Traditional Forms of Marketing
Grade: Distinction
Diploma - Strategic Marketing Grade Distinction
2005 - 2006 (1 year)
Panteion Panepestimion Ikonomikon kai Politicon Epistimon
BA Media. Communication and Culture Grade Merit
1999 - 2003 (4 years)
Activities and Societies: Women's Basketball team - 3rd place / bronze medal among all Greek Universities and Colleges
Specialisation: Advertising & Public Relations
