| Title | Protect Your Country - Help Ukraine |
| Agency | Leo Burnett Kyiv |
| Campaign | Protect Your country - Help Ukraine |
| Advertiser | Leo Burnett Ukraine |
| Brand | Leo Burnett Ukaine |
| Date of First Broadcast/Publication | 2022 / 7 |
| Business Sector | Advertising & Communication |
| Story | In Europe, even after a year of full-scale war in Ukraine, some do not understand the possible real consequences of Russia's aggression. There is a demand to stop helping Ukraine, which is burdensome for European countries. The idea is to tell people directly what this aid is for, whether it is humanitarian or military, and that it is not just about defending Ukraine. Russia threatens European countries and really nothing, except Ukraine now, stops the aggressor from senseless invasion of any other country. It is important to understand clearly that by helping Ukraine, you are likely also protecting your own country. |
| Media Type | Case Study |
| Length | |
| Creative Director | Anatoliy Davydov |
| Chief Creative Director | Kosta Schneider |
| Chief Creative Officer | Jorg Riommi |
| Designer | Dmytro Stadnychenko |
| Copywriter | Svyatoslav Spektor |
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