| Title | Ukrainbow |
| Brief | War is the worst thing that can ever happen. But even in the darkest times, people need a sign of hope. So we developed Ukrainbow. Simple logo that represents strong power and great hope of Ukrainians. The symbol combines two strips of Ukrainian national flag colours and the joy of rainbow. In collaboration with Ukrainian retail chain INTERTOP, we created special collection of patriotic merch. To highlight this campaign, we launched a flash mob: everywhere we saw a horizon, we put a sticker of Ukrainbow. In this way, we made Ukrainbow live in our sky forever. MEET TOMORROW WITH UKRAINBOW.The campaign has brought a dose of emotional support to Ukrainians and become a symbol of a bright future. Apart from that we supported Ukrainian manufacturer during the war as they continued to work on the Ukrainian fashion market and increased their customer database. |
| Agency |
Leo Burnett Kyiv
|
| Campaign |
Ukrainbow
|
| Advertiser |
Ukraine
|
| Brand |
Ukraine
|
| Date of First Broadcast/Publication |
2022 / 8
|
| Business Sector | Institutional/Public Interest/Non-Profit Org.
|
| Story | War is the worst thing that can ever happen. But even in the darkest times, people need a sign of hope. So we developed Ukrainbow. Simple logo that represents strong power and great hope of Ukrainians. The symbol combines two strips of Ukrainian national flag colours and the joy of rainbow. In collaboration with Ukrainian retail chain INTERTOP, we created special collection of patriotic merch. To highlight this campaign, we launched a flash mob: everywhere we saw a horizon, we put a sticker of Ukrainbow. In this way, we made Ukrainbow live in our sky forever. MEET TOMORROW WITH UKRAINBOW.The campaign has brought a dose of emotional support to Ukrainians and become a symbol of a bright future. Apart from that we supported Ukrainian manufacturer during the war as they continued to work on the Ukrainian fashion market and increased their customer database. We encouraged people to purchase products made in Ukraine, supporting local businesses and industries. Also, the campaign has supported the Armed Forces of Ukraine by transferring 5% of sales to the needs of the Army. All the efforts eventually lead to raised awareness about the war in Ukraine and increased spirit of Ukrainians. |
| Media Type |
Digital
|
| Creative Director |
Anatoliy Davydov
|
| Chief Creative Director |
Kosta Schneider
|
| Chief Creative Officer |
Jorg Riommi
|
| Copywriter |
Olena Danylchenko
|
| Art Director |
Mykola Korolyov
|