| Title | Millboard |
| Agency | Publicis Emil |
| Campaign | Millboard |
| Advertiser | Mercedes-Benz |
| Brand | Mercedes-Benz |
| Posted | December 2021 |
| Business Sector | Cars |
| Story | The wind turbine symbolises renewable energy. The three-pointed star symbolizes Mercedes-Benz. The idea was simple: to exploit the striking visual similarity between the two to transform one of Europe’s largest wind turbines (120m x 70m) into an illuminated Mercedes-Benz logo on a truly iconic scale. The objective was to announce to the world that the brand and renewable energy would soon be working together on a global scale. The installation was staged for real, using eco-friendly lights and smoke, and was visible for miles around. |
| Media Type | Case Study |
| Length | |
| Global Chief Creative Officer | Bruno Bertelli |
| Global Executive Creative Director | Andy Daley |
| Chief Creative Officer | Eduardo Marques |
| Creative Director | Mischa Schreuder |
| Creative Director | Koenraad Lefever |
| Copywriter | Richard Bushoff |
| Art Director | Lennart Schoterman |
| Art Director | Mischa Schreuder |
| Account Director, Global Content, Experience and Comms | Elodie Straub |
| Market Acceleration Lead | Davy Caluwaerts |
| Account Director | Axelle Gontier |
| Account Manager | Frederic Haesendonck |
| Advertising Manager | Florian Bleher Bleher |
| Advertising Manager | Stefan Brommer |
| Creative Team | Karen Fonteyne |
| Creative Team | James Gambrill |
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