Nationaal Comité 4 & 5 mei - "The Unforgettable 2 Minutes"

Publicis Group

Publicis Group Amstelveen, Netherlands

1094

Title	The Unforgettable 2 Minutes
Agency	Publicis Group
Campaign	The Unforgettable 2 Minutes
Advertiser	Nationaal Comité 4 & 5 mei
Brand	Nationaal Comité 4 & 5 mei
Posted	November 2022
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	On the 4th of May, at exactly 20:00, everyone in the Netherlands is being silent for two minutes to remember the victims of the WWII. But what do you think about when you did not experience the war yourself? Or never heard the stories of family members or other war survivors? To inspire the younger generation of what to remember during the national two minutes of silence, we asked survivors of WWII and their relatives to share their heaviest, most beautiful, and saddest two minutes of the war. Two minutes they have never forgotten. 'The Unforgettable 2 Minutes' are audio stories telling the personal experiences of those who’ve experienced the war. Each story lasts 2 minutes (excluding intro/outro), the exact same time the whole nation is being silent.
Media Type	Case Study
Length	127 seconds
Client Account Manager	Irene de Roos
Client Marketing Director	Gerben van den Berg
Chief Creative Officer	Eduardo Marques
Executive Creative Director	Maarten Vrouwes
Executive Creative Director	Friso Ludenhoff
Copywriter	Sandor Wouters
Art Director	Lennard Freij
Agency Producer	Marc Van Buggenhout
Business Director	Katelijn van Lieshout
Account Manager	Bianca Koot
Production Company	CAKE Film & Photography
Sound Design Company	Public Audio
Journalist	Djuna Kramer