Melissa Ogier
Creative Director, Brand Experience | Events at Creative Director, Events & Experience
Melbourne, Australia, Australia
About me
Melissa is a multidisciplinary creative director specialising in concept ideation and experiential design for memorable spaces and events in Australia. She collaborates with local and international talent and brands, bringing to life major festivals, concerts, corporate events, and expos.
She finds harmony between creative and commercial objectives, a skill honed through her experiences in music, fashion, retail, and the arts. Melissa has worked with boutique agencies as well as iconic international brands, gaining a diverse range of insights. Her expertise encompasses storytelling, enhancing visitor experiences, production, event management, styling, visual merchandising, and marketing.
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Creative Director, Brand Experience and Events
Freelance
Australia
2018 - Present (6 years 3 months)
Latest work:
- 2024 VIP Lounge Host, Melbourne Art Fair (Melbourne Art Foundation)
- 2024 Event Manager, Commonwealth Bank at O Week, (CAMPUS)
- 2024 Piper-Heidsieck at Australian Open (Oatley Wines)
- 2023 Ridin Hearts Festival - backstage set up and VIP venue host (Frontier Touring)
- 2023 Creative Director, Events & Experiences (Bunch)
Offering Creative Direction from major public festival event scale to internal corporate events, including:
- Lead creative response to client briefs, run ideation process from concept to development
- Collaborate on pitch decks for presentation to clients for feedback and evolution
- Move from conceptualisation to project pre-production and delivery
- Oversee install operations ensuring that the work is to scope and on brand
MAIN FUNCTIONS
- Creative Concepts Lead
- Experiential Design
- Visitor Experience
- Brand Activation and Identity
- Placemaking
- Visual Art Installations
- Creative Displays
- Staged transformations
OTHER
- Ideation for pitches
- Lecturer
- Fashion Design
- Live Events - in person support throughout live event operations
- Copywriting
- Stylist
- Debrief and post event analysis
Previous:
- Promoter Lounge Event Manager - hosting VIP guests backstage in dedicated lounge, Splendour In The Grass (Secret Sounds) | Jul 2023, 2022
- Creative Director - TAC Country Racing Victoria (Loco Group)
- Presenter, F1 Formula One Grand Prix (Solution Entertainment) | Mar 2023, 2022
- Event Manager, Piper Heidsieck at the Australian Open (Christian Wagstaff) | Jan 2023
- Creative Producer and Event Stylist, Target Australia 'Zoo Do' (Jack Morton) | Dec 2022, 2021
- Creative Producer, Netflix 'Who's Watch Inn?' pub takeover (Amplify Events) | Sept 2022
- Stylist, Glasshouse Fragrances (Mark Makers) | Jul 2022
- Visual Artist and Site Designer at Arts Centre Melbourne for Art After Dark | Apr 2022
- Producer, The Glenlivet (Flare Creative) at Melbourne Fashion Festival | Feb 2022L
- 2024 VIP Lounge Host, Melbourne Art Fair (Melbourne Art Foundation)
- 2024 Event Manager, Commonwealth Bank at O Week, (CAMPUS)
- 2024 Piper-Heidsieck at Australian Open (Oatley Wines)
- 2023 Ridin Hearts Festival - backstage set up and VIP venue host (Frontier Touring)
- 2023 Creative Director, Events & Experiences (Bunch)
Offering Creative Direction from major public festival event scale to internal corporate events, including:
- Lead creative response to client briefs, run ideation process from concept to development
- Collaborate on pitch decks for presentation to clients for feedback and evolution
- Move from conceptualisation to project pre-production and delivery
- Oversee install operations ensuring that the work is to scope and on brand
MAIN FUNCTIONS
- Creative Concepts Lead
- Experiential Design
- Visitor Experience
- Brand Activation and Identity
- Placemaking
- Visual Art Installations
- Creative Displays
- Staged transformations
OTHER
- Ideation for pitches
- Lecturer
- Fashion Design
- Live Events - in person support throughout live event operations
- Copywriting
- Stylist
- Debrief and post event analysis
Previous:
- Promoter Lounge Event Manager - hosting VIP guests backstage in dedicated lounge, Splendour In The Grass (Secret Sounds) | Jul 2023, 2022
- Creative Director - TAC Country Racing Victoria (Loco Group)
- Presenter, F1 Formula One Grand Prix (Solution Entertainment) | Mar 2023, 2022
- Event Manager, Piper Heidsieck at the Australian Open (Christian Wagstaff) | Jan 2023
- Creative Producer and Event Stylist, Target Australia 'Zoo Do' (Jack Morton) | Dec 2022, 2021
- Creative Producer, Netflix 'Who's Watch Inn?' pub takeover (Amplify Events) | Sept 2022
- Stylist, Glasshouse Fragrances (Mark Makers) | Jul 2022
- Visual Artist and Site Designer at Arts Centre Melbourne for Art After Dark | Apr 2022
- Producer, The Glenlivet (Flare Creative) at Melbourne Fashion Festival | Feb 2022L
Creative Director and Producer
Bunch Group
Australia
2023 (1 year)
Asahi Lifestyle Beverages
Country Road Group
Philip Morris International
Country Road Group
Philip Morris International
Creative Producer
The Social Crew
Australia
2022 - 2023 (1 year)
I was employed on a fixed term contract to deliver the Mona Foma 2023 'Fantastic Futures' exhibition and visitor experience in Launceston. The Social Crew is a boutique event agency specialising in event production, creative design, concepts, marketing and social media strategy.
Across all facets of event, exhibitions and visitor experience within the Mona Foma project scope:
- We worked with the client on their brief, moving from conceptualisation to project planning
- I supported the Creative Director in high scale event production and senior relationship management
- Led production, creative concept development, styling and set design for a selection of projects
- Developed and delivered project plans
- Created proposals, pitches and decks for client
- Sourced quotes, negotiated and managed suppliers in conjunction with client
- Coordinated live bump in / bump out on site, including live support throughout live event operations
- Post event analysis reporting
Across all facets of event, exhibitions and visitor experience within the Mona Foma project scope:
- We worked with the client on their brief, moving from conceptualisation to project planning
- I supported the Creative Director in high scale event production and senior relationship management
- Led production, creative concept development, styling and set design for a selection of projects
- Developed and delivered project plans
- Created proposals, pitches and decks for client
- Sourced quotes, negotiated and managed suppliers in conjunction with client
- Coordinated live bump in / bump out on site, including live support throughout live event operations
- Post event analysis reporting
Creative Producer
Bunch Group
Australia
2022 (1 year)
Clients: Asahi Lifestyle Beverages, Fonterra Australia, Carlton & United Breweries (CUB), Target Australia and Kmart at Wesfarmers AGM 2022
Pre Production services:
- Creative Direction (led creative development of experience and ideation through to delivery)
- Project management (WIPs, reports, client engagement, budgeting)
- Content management (drive content sourcing, video content sourcing with client)
- Supplier management (research, quoting and ongoing engagement)
- Event documentation (run sheet, cue sheet, etc.)
Production services:
- Lead on site bump in and install
- Manage on site event management
Post Production services
Pre Production services:
- Creative Direction (led creative development of experience and ideation through to delivery)
- Project management (WIPs, reports, client engagement, budgeting)
- Content management (drive content sourcing, video content sourcing with client)
- Supplier management (research, quoting and ongoing engagement)
- Event documentation (run sheet, cue sheet, etc.)
Production services:
- Lead on site bump in and install
- Manage on site event management
Post Production services
Creative Concepts / Events and Partnerships
McMILLAN MGMT
Australia
2019 - 2022 (3 years)
- RÜFÜS DU SOL Concert Brisbane, Nov 2022
- RISING Melbourne, Jun 2021, Jun 2022
- Dark Mofo, 2020 (cancelled due to COVID-19)
- Listen Out Festival Brisbane and Sydney, 2019
- Listen Out Festival Melbourne, 2017, 2018-
- RISING Melbourne, Jun 2021, Jun 2022
- Dark Mofo, 2020 (cancelled due to COVID-19)
- Listen Out Festival Brisbane and Sydney, 2019
- Listen Out Festival Melbourne, 2017, 2018-
