TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Jun 9, 2014

1

Banco de Chile - Miners

Overcoming death...The Chilean miners who were trapped in a mine for 68 days combine their experience and national spirit to support the Chilean soccer team.

TitleMiners
Title (original language)Mineros
Agency
Campaign Miners Support for Chile's National Football Team
Advertiser Banco de Chile
Brand Banco de Chile

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PostedJune 2014
Product Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Tagline (original language)Subscribers Only
Media Type Web Film
Length
More InformationSubscribers Only
Creative Director Fr.....co C...da Subscribers Only
Creative Director A...ro B...er Subscribers Only
Director W...a Fe.....ez Subscribers Only
Real People M...o Se.....da Subscribers Only
2

Tine - Break The Hunger

Good mood food...This unsavory character is out to ruffle everyone's feathers.

TitleBreak The Hunger
Agency
Campaign The Smart Meal
Advertiser TINE Norske Meierier
Brand Tine

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television & Cinema
Length
Production Company B...n Subscribers Only
Director K...er We.....hl Subscribers Only
Head of Production D...el Vo....im Subscribers Only
Editor J...gen B...le B...e Subscribers Only
Consultant L...a K...g Subscribers Only
Executive Producer M...e L....er Subscribers Only
Production Company Producer M..i Gr....es P..s Subscribers Only
Director of Photography (DOP) D...el Vo....im Subscribers Only
Copywriter J...gen B...le B...e Subscribers Only
Art Director E...r H....um Subscribers Only
Advertising Manager ..n Ni.....sen Subscribers Only
Advertising Manager �....ein U...�r Subscribers Only
Advertising Manager H...n J..r Subscribers Only
3

Betfair - This is Play

This is multitasking...An army of one with arms enough for every competitor.

TitleThis is Play
Agency
Campaign This is Play
Advertiser Betfair
Brand Betfair

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
Editing Company
Editor D...d W..b Subscribers Only
Production Company A....my F...s Subscribers Only
4

Too Faced - Is Your Mascara Better Than Sex?

Who needs men anyway?...The product name itself answers the question diminishing the value of half the world's population.

TitleIs Your Mascara Better Than Sex?
Agency
Campaign Get Long Lashing Pleasure
Advertiser Too Faced
Brand Too Faced

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Date of First Broadcast/Publication Subscribers Only
Product Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Web Site
Length
Creative Director M....el S...p Subscribers Only
Founder M....el S...p Subscribers Only
Associate Creative Director L...a W...r Subscribers Only
Senior Copywriter S....er S...rs Subscribers Only
Associate Account Executive C...el W...t Subscribers Only
Agency Producer Kr....ne L..g Subscribers Only
Director E...ot D....an Subscribers Only
Executive Producer R...rt D....ey Subscribers Only
Director of Photography (DOP) S...el Br.....eld Subscribers Only
Sound Mixer G...ge W....ga Subscribers Only
Art Director L..s Za....za Subscribers Only
Production Company Ba....pt F...s Subscribers Only
5

Casa de la Amistad - The Hair Fest

Hairless headbangers...Their gesticulations may not have the same effect at a concert, but their sacrifice has a huge effect on these kids.

TitleThe Hair Fest
Agency
Campaign The Hairfest
Advertiser Casa de la Amistad
Brand Casa de la Amistad

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
ResultSubscribers Only
Media Type Case Study
Length
VP Creative Services I..n Ca....co Subscribers Only
VP Creative Services C...r A...t C....no Subscribers Only
General Creative Director M...el V..a Subscribers Only
Creative Director D...d S....hez Za....as Subscribers Only
Copywriter M...el V..a Subscribers Only
Copywriter D...d S....hez Za....as Subscribers Only
Copywriter L..s A....to G...ra Subscribers Only
Copywriter O...l D..z Subscribers Only
Art Director L..s A....to G...ra Subscribers Only
Art Director E...n Go....ez Subscribers Only
Project Manager M...li Fe.....ez G...si Subscribers Only
Front/End Developer J...e He.....ez Subscribers Only
Front/End Developer A..l Ca.....ro Subscribers Only
Producer J..n P...o O..o Subscribers Only
Account Director J...na De.....llo Subscribers Only
Special Collaboration S...a G...z Subscribers Only
Worldwide Chief Creative Officer T..m K..i M..g Subscribers Only
EDITOR'S PICK
+1

Honda - DNT TXT & DRV
RPA

There's a time for texting...If it's not important enough for a call, it can wait until you get out of the car.

TitleDNT TXT & DRV
Agency
Campaign Thumbs Up
Advertiser Honda Motor Co., Ltd.
Brand Honda

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Be inspired by the best creative work from around the world.

PostedApril 2014
Business SectorSubscribers Only
Media Type Television
Length
MarketSubscribers Only
Chief Creative Officer ..e Ba.....li Subscribers Only
Executive Creative Director J...n Sp....ng Subscribers Only
Executive Agency Producer G..y Pa....ff Subscribers Only
Project Manager El.....th Go.....in Subscribers Only
Creative Director . B....sh Subscribers Only
Associate Creative Director D...an Fr.....lli Subscribers Only
Art Director M....el En....ez Subscribers Only
Art Director C...g N...on Subscribers Only
Copywriter A..m G....lf Subscribers Only
Copywriter K...n T....in Subscribers Only
Copywriter L...a K...ey Subscribers Only
Producer J...ua He.....an Subscribers Only
Production Company L....ry Subscribers Only
Executive Producer M....el B....tt Subscribers Only
Production Company Producer ... K....en Col.......tta Subscribers Only
Project Manager A...ew S....to Subscribers Only
Technology Department B....ey S...e Subscribers Only
UX Designer S....na ..e Subscribers Only
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