BETC Paris, Paris 
- 85-87 rue Du Faubourg Saint Martin Passage du Désir
- Paris 75010
- France
- Phone: 01 56 41 35 00
- Fax: 01 56 41 35 01
- Country Phone Code: 33
- Website: www.betc-life.com
In partnership with:
RATP - “Rome”
RATP
| Title | Rome |
| Tagline | On Track Together |
| Agency | BETC Paris |
| Advertiser | RATP |
| Brand | RATP |
| Product Category | Public Transport, Mass Transit |
| Campaign Name | Life Line 2 |
| Market | France |
| Country of Production | France |
| Language | Français |
| Date of First Broadcast/Publication | June 3, 2002 |
| Media Type | Outdoor / Out of Home |
| Awards | Epica, 2002 (Winner) for Transport & Tourism Top Com Consumer, 2002 (Gold) for Advertising Campaign: Outdoor |
| Creative Director | Rémi Babinet |
| Creative Director | Antoine Barthuel |
| Creative Director | Daniel Fohr |
| Art Director | Patrick Samot |
| Art Director | Mathieu Nevians |
| Art Director | Sandrine Estrade |
| Art Director | Carole Ser |
| Copywriter | Patrice Dumas |
| Copywriter | Sandra Michel |
| Copywriter | Jérôme Agerlich |
| Account Manager | Muriel Fagnoni |
| Account Manager | Arnaud Richard |
| Account Manager | Jean-Michel Almeida |
| Account Manager | Malvina Crétal |
| Photographer | Sébastien Meunier |
| Advertising Manager | Vincent Relave |
| Advertising Manager | Françoise Bellané |
| Advertising Manager | Caroline Baddour |
| Advertising Manager | Nadine Nemecek |
Story
The Rome metro station could only mean one thing: spaghetti, of course.
Concept
The names of metro stations around Paris are associated with poetic visuals that integrate the dot-and-line symbolic of the Paris metro map. These images invite us to discover the diverse faces of the city of Paris and those who inhabit it.