|Title||"Share A Coke"|
|Campaign||Share A Coke Project Connect|
Project Connect was developed in response to an entirely open brief, the purpose of which was to develop an idea that would drive mass reappraisal of the Coca-Cola brand in Australia.
We used the power of the first name in a playful and social way to remind people of those in their lives they may have lost touch with or have yet to connect with.
The executions act as an invitation to share a bottle/can of Coke with someone you know, or want to know, and give people the tools to find, connect and share.
‘SHARE A COKE WITH ’
Wunderman then developed (and continues to develop) all digital properties and assests to be rolled out across the three phases of the campaign - "Seed & Explode", "Participate" and Celebrate". These projects are as follows:
- Shareacoke.com.au (Live) - The campaign hub located on a Facebook tab where users can create a virtual can to send to their friends on Facebook, listen to 150 amusing songs that relate to 150 names that are available on pack and find out which Westfield Shopping Centres they can visit to get their names printed on cans at experiential outlets.Win $50K to share with mates’
- "Win $50K to share with mates" promotion on Coca-Cola's loyalty platform, CokeUnleashed.com.au (Live)
Wunderman exceeded our digital KPIs which were:
|Media Type||Case Study|
|Executive Creative Director||Matt Batten|
|Account Manager||Thomas Tearle|