Mark Read is Global CEO of Wunderman as well as CEO of WPP Digital. He became Global CEO of Wunderman, the leading digital marketing agency, in January 2015, having previously been Chairman since June 2014. He was a member of the Board of WPP from 2006 to 2015 before stepping down on becoming CEO of Wunderman.
Mark worked at WPP between 1989 and 1995 at the parent company and also at Ogilvy & Mather and Hill & Knowlton in London. Prior to rejoining WPP in 2002, he was a Principal at the consultancy firm of Booz-Allen & Hamilton where he worked in the media and marketing areas. He subsequently founded and developed the internet company WebRewards in the UK.
Mark has a degree in Economics from Trinity College, Cambridge University, was a Henry Fellow at Harvard University, has an MBA from INSEAD and is a Trustee of the Natural History Museum Development Trust.
Lester Wunderman—consultant, professor, author and photographer—is chairman emeritus and founder of Wunderman. He believes, “If there is a lesson to be learned, it is to not do anything half-heartedly. If you’re going to do it at all, give it all you have to give.”
Mr. Wunderman is an advertising legend and the pioneering father of direct marketing. The visionary marketing techniques he conceived and perfected over his long and brilliant career transformed the advertising industry and continue to shape the interactive marketplace.
Lincoln Bjorkman is global chief creative officer of Wunderman, responsible for formulating and articulating Wunderman’s global creative strategy and managing the creative process agency-wide. A member of the Wunderman Executive Board, which defines the agency’s business direction and strategy and leader of Wunderman’s Global Creative Council, Lincoln reports to Wunderman chairman and CEO Daniel Morel. This is the first time in seven years that Wunderman has brought back this role.
Before Wunderman, he was EVP, chief creative officer, North America at DigitasLBI, where he ran one of its largest accounts, American Express, as well as Delta, Kraft, Samsung and Comcast. In 2012, Business Insider named Lincoln one of the 25 Most Creative People in Advertising.
No stranger to Wunderman, Lincoln returns having served first as director of concepts for the New York office. Later he served as creative director and principal of Brand Buzz where he leveraged his multi-discipline background to create award winning programs across all media channels for SONY, Colgate, Dr Pepper/7UP, and many more. He also led winning teams for 7UP’s “dnL” soft drink and Sunkist, LG Home Appliances, Heinz (Pounce), Absolut Brands (Danzka Vodka / Plymouth Gin), Kronenbourg 1664, WTT (World Team Tennis), The United Nations and many others.
Becky Chidester is president of Wunderman World Health, which brings Wunderman’s best-in-class capabilities in digital, CRM and data to the healthcare industry. Leading the agency’s global offering, Becky’s experience traverses the full range of healthcare sectors and therapeutic categories, including pharmaceutical and biotechnology, consumer healthcare, medical devices, health insurance and retail. At Wunderman World Health, Becky has built teams and practices to meet the global demand for customer centricity, and which currently serve global clients such as Novartis and Pfizer. Becky joined the Wunderman Executive Board in 2013.In addition to healthcare, Becky’s industry experience spans financial services, technology, CPG and nonprofit. Becky served as president of Wunderman New York, where she broadened the agency’s analytics and strategic services and championed the creation of Wunderman’s social media tool, the Listening Platform. Her insistence on customer data and analytics has built trust in her clients, who seek her advice for driving business impact with measurable results. Before that, she served as New York’s COO. Becky gained experience in healthcare in the 1990s when she worked on some of the early DTC programs while at RTC Relationship Marketing. Working her way through the ranks to president and CEO, a position she held from 1999 to 2005, Becky built a vibrant healthcare practice recognized across the industry as a leader in CRM.
Becky’s experience also includes grassroots programs, coalition building and referendum campaigns for Fortune 500 clients. She began her career in the press office of former Senator Birch Bayh of Indiana.
She is an active member in several professional organizations and has devoted years to helping women advance their professional aspirations.
Anyone who has met Mel Edwards would describe her as driven, passionate about her work and down to earth—all qualities that will serve her well when she takes the reins as CEO of Wunderman UK later this year and becomes a member of the agency’s Leadership Board.
Noted in the industry and in the press for her candid and ‘effervescent’ commentary, Mel believes passionately in the power of CRM when delivered in a way that delivers a meaningful relationship for both the customer and the brand. She believes this can happen even when speaking to 22 million customers—a topic she explored in her 2012 Campaign Magazine ‘The Year Ahead’ essay for the direct marketing industry.
Where do you go after completing the registration and sale of the leading private healthcare marketing company in the world?If you are Peter Law-Gisiko, you become the chief financial officer (CFO) of Young & Rubicam Brands (YRB), and operational CEO of Y&R and Wunderman. Both companies are part of WPP. Peter assumed his current role in October 2000 after being at the helm of Nelson Communications Inc.
At Wunderman, Peter and his financial team are actively involved in the agency’s aggressive digital acquisitions strategy, which launched in 2005. Wunderman expanded its digital footprint by adding major interactive and web analytics players to its network, including: Actis Wunderman (Russia); AGENDA (Asia); AquaOnline (South Africa); Blast Radius (North America and Europe); DataCore Marketing (U.S.); Designkitchen (U.S.); Fortelligent (U.S.); Kassius (France); These Days (Benelux); and ZAAZ (North America).
Peter was with WPP Group in 1987 as financial controller for its Asia-Pacific and Latin America regions. Soon after, he was promoted to deputy group finance director and subsequently CFO of Ogilvy France and CFO OgilvyOne.
Andrew “Andy” Rutberg has a passion for data and the strong desire—as well as drive—to help companies transform the way they do business so that they “compete and win” on analytics. That’s fact-based marketing at its core!Andy serves as president of Marketing Solutions Center, a WPP company powered by Wunderman. This global resource combines production, creative execution and analytics in one end-to-end service offering that reduces costs and increases marketing effectiveness across print, digital, mobile and broadcast platforms.Andy oversees its high-volume, scalable, global delivery centers in Dhaka and Moscow, as well as seven regional delivery centers. He also manages the integrated measurement framework that provides near real-time performance reporting that reveals to clients what’s working and what needs improvement. Marketing Solutions Center serves Nokia and Microsoft and is ramping up for Best Buy.
Andy’s clients appreciate his unique ability to identify and triage their most challenging business issues and then design and implement a foundational data infrastructure to address them. His achievements included establishing a network of marketing service centers around the globe that fulfill the day-to-day marketing execution and analytical needs of global clients. His innovative solutions help clients navigate the complex and often confusing process of planning and achieving return on marketing investment.