Advertising Age ranks Wunderman as the #1 global digital agency network. Founded by Lester Wunderman in 1958, Wunderman has 170 offices in 60 countries offering Brand Experience, Consumer...read more
Mark Read is Global CEO of Wunderman as well as CEO of WPP Digital. He became Global CEO of Wunderman, the leading digital marketing agency, in January 2015, having previously been Chairman since June 2014. He was a member of the Board of WPP from 2006 to 2015 before stepping down on becoming CEO of Wunderman.
Mark worked at WPP between 1989 and 1995 at the parent company and also at Ogilvy & Mather and Hill & Knowlton in London. Prior to rejoining WPP in 2002, he was a Principal at the consultancy firm of Booz-Allen & Hamilton where he worked in the media and marketing areas. He subsequently founded and developed the internet company WebRewards in the UK.
Mark has a degree in Economics from Trinity College, Cambridge University, was a Henry Fellow at Harvard University, has an MBA from INSEAD and is a Trustee of the Natural History Museum Development Trust.
Lester Wunderman—consultant, professor, author and photographer—is chairman emeritus and founder of Wunderman. He believes, “If there is a lesson to be learned, it is to not do anything half-heartedly. If you’re going to do it at all, give it all you have to give.”
Mr. Wunderman is an advertising legend and the pioneering father of direct marketing. The visionary marketing techniques he conceived and perfected over his long and brilliant career transformed the advertising industry and continue to shape the interactive marketplace.
Lincoln Bjorkman is global chief creative officer of Wunderman, responsible for formulating and articulating Wunderman’s global creative strategy and managing the creative process agency-wide. A member of the Wunderman Executive Board, which defines the agency’s business direction and strategy and leader of Wunderman’s Global Creative Council, Lincoln reports to Wunderman chairman and CEO Daniel Morel. This is the first time in seven years that Wunderman has brought back this role.
Before Wunderman, he was EVP, chief creative officer, North America at DigitasLBI, where he ran one of its largest accounts, American Express, as well as Delta, Kraft, Samsung and Comcast. In 2012, Business Insider named Lincoln one of the 25 Most Creative People in Advertising.
No stranger to Wunderman, Lincoln returns having served first as director of concepts for the New York office. Later he served as creative director and principal of Brand Buzz where he leveraged his multi-discipline background to create award winning programs across all media channels for SONY, Colgate, Dr Pepper/7UP, and many more. He also led winning teams for 7UP’s “dnL” soft drink and Sunkist, LG Home Appliances, Heinz (Pounce), Absolut Brands (Danzka Vodka / Plymouth Gin), Kronenbourg 1664, WTT (World Team Tennis), The United Nations and many others.
Becky Chidester is president of Wunderman World Health, which brings Wunderman’s best-in-class capabilities in digital, CRM and data to the healthcare industry. Leading the agency’s global offering, Becky’s experience traverses the full range of healthcare sectors and therapeutic categories, including pharmaceutical and biotechnology, consumer healthcare, medical devices, health insurance and retail. At Wunderman World Health, Becky has built teams and practices to meet the global demand for customer centricity, and which currently serve global clients such as Novartis and Pfizer. Becky joined the Wunderman Executive Board in 2013.In addition to healthcare, Becky’s industry experience spans financial services, technology, CPG and nonprofit. Becky served as president of Wunderman New York, where she broadened the agency’s analytics and strategic services and championed the creation of Wunderman’s social media tool, the Listening Platform. Her insistence on customer data and analytics has built trust in her clients, who seek her advice for driving business impact with measurable results. Before that, she served as New York’s COO. Becky gained experience in healthcare in the 1990s when she worked on some of the early DTC programs while at RTC Relationship Marketing. Working her way through the ranks to president and CEO, a position she held from 1999 to 2005, Becky built a vibrant healthcare practice recognized across the industry as a leader in CRM.
Becky’s experience also includes grassroots programs, coalition building and referendum campaigns for Fortune 500 clients. She began her career in the press office of former Senator Birch Bayh of Indiana.
She is an active member in several professional organizations and has devoted years to helping women advance their professional aspirations.
As regional president, Martin Conneen leads our business throughout Asia Pacific. He oversees Wunderman’s efforts in 14 countries, including Australia, and was appointed to the Wunderman Executive Board in 2014.Martin came into the roles following his position as chief operating officer of Wunderman Brand Experience, where he affected greater continuity and efficiencies throughout the division, streamlining operations and creating a more flexible and integrated global offering.
A veteran marketer, Martin served as global client lead for Team Nokia from 2010 to 2013 directing a team of 550 in 50-plus markets and overseeing digital production hubs around the world. Before that, he built Wunderman International, our agency in Tokyo, from the ground up. The business grew to nearly $10 million in just a few years. These experiences give him a unique perspective on the agency, its operations, its technology and its talent.
Daniel Morel is the Non-executive Chairman of Wunderman, the world’s largest data and digital network.During his 14-year tenure as global CEO, Daniel was responsible for transforming Wunderman into one of the most formidable digital marketing networks in the world, with 15+ companies covering every aspect of relationship marketing, with a roster of the world’s best-known brands as clients including Microsoft, Coca –Cola, Jaguar Land Rover, IBM, Nokia, Best Buy, Shell, United Airlines and GSK.
From a mid-sized paper and direct mail company Daniel launched an aggressive strategy to expand the agency’s influence in digital direct marketing, acquiring 18 best-in-class interactive and analytics firms around the world since 2005—AGENDA, Blast Radius, Design kitchen, These Days and ZAAZ, among them. In 2010, Daniel enhanced the agency’s foothold in the analytics area by expanding KBM Group across Europe, while adding I-Behavior and MDI to its ranks.
Daniel served as a member of the World Economic Forum’s in Davos – Media & Entertainment Industry Agenda Council 2010-2012. He also served as a member of the Direct Marketing Association’s Executive Board of Directors and Chair of its Marketing and Communications Standing Committee from 2004 to 2008. Daniel is a past president of the Cannes Lions International Advertising Festival’s Cannes Lions Direct jury and was a member of its inaugural Titanium jury. Wunderman work was recognized with the coveted Cannes Lions Direct Grand Prix two years in a row.
Daniel appeared on numerous industry panels and is featured on Who's Who in America 2008-2010; Top 100 BtoB Marketer 2005-2012; and former board member of the largest US Boys and Girls Club of America (NY Chapter).
Daniel received an MBA from Tulane University and an undergraduate degree from the University of Rennes in France. As a doctoral student at the French CNRS in Paris, his thesis in economics focused on “Bullionist controversies from the discovery of the New World to David Ricardo.” He joined the French Navy upon completing his dissertation.
Anyone who has met Mel Edwards would describe her as driven, passionate about her work and down to earth—all qualities that will serve her well when she takes the reins as CEO of Wunderman UK later this year and becomes a member of the agency’s Leadership Board.
Noted in the industry and in the press for her candid and ‘effervescent’ commentary, Mel believes passionately in the power of CRM when delivered in a way that delivers a meaningful relationship for both the customer and the brand. She believes this can happen even when speaking to 22 million customers—a topic she explored in her 2012 Campaign Magazine ‘The Year Ahead’ essay for the direct marketing industry.
It takes imagination and insight to help clients turn knowledge into customer-focused marketing solutions—two qualities for which Gary S. Laben is known.In addition to his role as CEO of KBM Group, the data services arm of Wunderman, in March 2013 Gary was named president of the newly formed Wunderman Data & Insights division. He is also a member of the Wunderman Executive Board.
As CEO of KBM Group, Gary continues to lead the company through the successful integration of acquisitions as well as direct its global expansion. During his tenure, he has transformed the company from a marketing services provider into a strategic customer-engagement partner for leading global brands, as he continues to expand the company’s footprint and services through organic growth and acquisition.
As president of Wunderman Data & Insights, Gary oversees the full spectrum of Wunderman’s ability to ensure the most appropriate universe of data for clients; to integrate and manage that data; and to derive insights through data processing and analytics. The move brings him even closer to his vision of enabling clients to turn customer data into a strategic asset and benefit from more robust “big data” solutions on a global scale.
Gary is a 25-plus-year veteran of the information marketing industry. Prior to joining KBM Group (formerly KnowledgeBase Marketing) in 2000, he served as vice president of Marketing and Business Development at Experian, where he was actively involved in growing the company through acquisitions and marketing endeavors.
Sam Landers has always been drawn to disparate things: places, people and ideas. Growing up in Korea and Pakistan—experiencing different languages and cultures—has serendipitously prepared him to navigate and flourish in today’s digital world.In March 2013, Sam was named president of the Wunderman Brand Experience division, which comprises agencies owned or acquired over the past 10 years and many similar practices Wunderman has built around the world. In this role, Sam is responsible for creating greater continuity and efficiencies across the units, and finding ways to streamline new business and operations to align more closely with Wunderman's global resources. Sam also joined the Wunderman Executive Board in 2013.
Prior to this, Sam was the founder of Designkitchen, a creatively driven, digital agency in Chicago that joined the Wunderman network in 2008. Under Sam’s leadership, Designkitchen grew to become one of the most creatively recognized and largest independent digital agencies in Chicago. As the agency’s president and original creative director, Sam led complex, multichannel branded engagements recognized in the creative industry by The One Show, AIGA, Communication Arts, Webby, Effie and Caples Awards, among others.
Where do you go after completing the registration and sale of the leading private healthcare marketing company in the world?If you are Peter Law-Gisiko, you become the chief financial officer (CFO) of Young & Rubicam Brands (YRB), and operational CEO of Y&R and Wunderman. Both companies are part of WPP. Peter assumed his current role in October 2000 after being at the helm of Nelson Communications Inc.
At Wunderman, Peter and his financial team are actively involved in the agency’s aggressive digital acquisitions strategy, which launched in 2005. Wunderman expanded its digital footprint by adding major interactive and web analytics players to its network, including: Actis Wunderman (Russia); AGENDA (Asia); AquaOnline (South Africa); Blast Radius (North America and Europe); DataCore Marketing (U.S.); Designkitchen (U.S.); Fortelligent (U.S.); Kassius (France); These Days (Benelux); and ZAAZ (North America).
Peter was with WPP Group in 1987 as financial controller for its Asia-Pacific and Latin America regions. Soon after, he was promoted to deputy group finance director and subsequently CFO of Ogilvy France and CFO OgilvyOne.
William J. Mandredi is responsible for leading a worldwide Human Resources capability that supports the operation and strategic needs of Wunderman’s growing global network. His ability to understand client business needs results in cutting-edge talent management programs that enable the agency to deliver the best talent to our clients and allows their businesses to thrive.
As EVP, Global Talent Management across Young & Rubicam Brands, Bill is responsible for Wunderman’s human capital initiatives, which center on empowering our people at every level with the responsibility, knowledge and tools to add strategic value to the business and achieve bottom-line results. He is a member of the Wunderman Leadership Board.
In 2010, William and his team created Z Academy, an innovative learning program that helps Wunderman tap the most tech-savvy digital and design students from the world’s best digital and design schools, including Singapore, New York, London and Savannah.
Andrew “Andy” Rutberg has a passion for data and the strong desire—as well as drive—to help companies transform the way they do business so that they “compete and win” on analytics. That’s fact-based marketing at its core!Andy serves as president of Marketing Solutions Center, a WPP company powered by Wunderman. This global resource combines production, creative execution and analytics in one end-to-end service offering that reduces costs and increases marketing effectiveness across print, digital, mobile and broadcast platforms.Andy oversees its high-volume, scalable, global delivery centers in Dhaka and Moscow, as well as seven regional delivery centers. He also manages the integrated measurement framework that provides near real-time performance reporting that reveals to clients what’s working and what needs improvement. Marketing Solutions Center serves Nokia and Microsoft and is ramping up for Best Buy.
Andy’s clients appreciate his unique ability to identify and triage their most challenging business issues and then design and implement a foundational data infrastructure to address them. His achievements included establishing a network of marketing service centers around the globe that fulfill the day-to-day marketing execution and analytical needs of global clients. His innovative solutions help clients navigate the complex and often confusing process of planning and achieving return on marketing investment.
Kass joined Wunderman in 2007 in a dual role, as managing director of Wunderman Seattle and global client lead for Team Microsoft, a group of over 1,200 people dedicated to enhancing the Microsoft brand around the globe. As a result of his leadership and Team Microsoft's efforts, Microsoft consolidated its global relationship marketing work with Wunderman as its single RM agency of record. Kass credits the team's success to an unwavering commitment to its core principles: strong local relationships, shared accountability, creative and operational excellence, innovation, driving to business outcomes and being Microsoft's best business partner.The scope and scale of Wunderman's relationship with Microsoft has grown substantially during Kass's tenure. The agency's continued growth is powered by innovative campaigns for brands such as Windows, Windows Phone, Office, Xbox, Surface and Bing.
Since joining the agency in 2007, Kass has also added T-Mobile to Wunderman’s roster of clients, and under his leadership it has grown to be one of Wunderman’s largest accounts. Adding to Wunderman’s customer marketing portfolio, T-Mobile awarded Wunderman its B-to-B business in 2013, and the agency plays a key role in T-Mobile’s “Un-carrier” initiative, which has revolutionized the wireless industry.
Kass recognizes the challenges and opportunities the future holds, especially as they relate to technology's impact on the marketing discipline. Kass is a thought leader in the advertising community, and his efforts have gained recognition in competitions that include the Cannes Lions Advertising Festival and the Effies. During Kass's time at Wunderman, the agency's work has garnered numerous industry accolades, including the DMA’s inaugural Personal Connections ECHO Award for its Microsoft clients in 2012 and the DMA Marketer of the Year Award for T-Mobile in 2013. Kass empowers his creative teams around the world to continuously raise the bar on the quality of the work being done for Wunderman's clients.
Peter Townsend joined Burrows as Managing Director in 1998 following the purchase of the Company by Wunderman/Y&R.
Prior to this, Peter was at Ford Motor Company for twenty years working in a variety of Sales and Marketing assignments in the UK, Europe and the USA.
As a Yorkshireman, Peter is proud of his heritage and his interests revolve around his support for Leeds United. When time permits, his other passion is cars and motorsport
Trish Wheaton has simultaneous leadership roles in two of WPP’s largest agencies: Wunderman, one of the world’s largest digital agency network and Y&R Advertising, a global advertising giant. Prior to taking on the role as Wunderman’s first CMO, Trish headed two Wunderman network agencies, one in Canada and one in the UK. In London, she merged three network agencies to form the largest direct, digital, and database organization in the UK. In Canada, she transformed the Wunderman organization from a pure play direct marketing organization to a direct, data and digital powerhouse. As managing partner, Global New Business Community for Y&R Advertising, Trish has created a global new business infrastructure to serve the 160 offices that comprise Y&R’s global footprint. Her client portfolio has included such well known global brands as Microsoft, Dell, Kraft, Ford, IBM among others.In her global role for both companies Trish began to see the emergence of sustainability as a rapidly growing requirement for partnering with the world’s major brands and began to take action, focusing first on building a more operationally sustainable company for the Young & Rubicam Group. Trish has since identified the untapped marketing opportunity for sustainable brands to grow from a niche interest to a mainstream sentiment. Trish recently launched sustainability practice INSPIRE on behalf of the Young & Rubicam Group of companies and is one of WPP’s key sustainability navigators.
A well-known marketing industry figure, Trish has served on a variety of marketing industry boards in various geographies; is a much sought after speaker who has headlined speaking engagements across the globe; and has been recognized with industry awards in both Canada and the US. Trish was recently named to the prestigious Forrester Board of Clients, the first ever agency person to be on the board and was also just nominated to the 2013 Marketing Hall of Femme—an elite group of women who are leading marketing today. She will also serve on the Direct Jury at the 2013 Cannes Lions International Festival of Creativity