Agency Profile

Wunderman New York, United States Full Service

Philosophy & Competitive Advantages

Wunderman is the agency for the way consumers live today. 

Our purpose is to help our clients win in today’s 24/7, multichannel communication ecosystem.

Consumers are embracing mobile and social tools and technologies faster than marketers and they are no longer passive recipients of brand messages and buyers of products: Wunderman understands them as participants, co-creators of content, vocal critics and enthusiastic champions: ‘the whole consumer’.

This idea transforms how we think about marketing. It makes every touch point and every interaction important. It makes content critical, and it creates emotional connections that result in measurable improvements to loyalty and revenue. Addressing “the whole consumer” provides the framework for us to eliminate marketing fragmentation.

Informed by analytics and insight, we develop content to engage the whole consumer in always on conversation and dialogue to propel our client’s growth.

We help our clients transform how they engage consumers and develop new business and go-to-market models relevant to younger generations and social and mobile behaviors. Our ideas put technology at the service of consumers, and our insights and data ensure marketing becomes measurable and delivers ROI.

We demystify the myriad of digital channels and media. We are (to quote a client) the ‘strategic master orchestrator’ of consumer engagement. 

Network Description

Wunderman is over 6000 people in 170 offices in 60 countries . 

Wunderman is a member of WPP (NASDAQ: WPPGY) and part of Young & Rubicam Group. For more information, visit www.wunderman.com 

Team

Number of Employees: 6900
Mark Read
Global CEO, Wunderman and CEO, WPP Digital

Lester Wunderman
Chairman Emeritus and Founder

Lincoln Bjorkman
Global Chief Crative Officer - Wunderman

Becky Chidester
President Wunderman World Health

Martin Conneen
Regional President Asia Pacific

Mel Edwards
CEO Europe/Middle East/Africa

Gary Laben
CEO, KBM Group, Global Cheif Data Officer Wunderman

Sam Landers
President Brand Experience

Peter Law-Gisiko
Cheif Financial Officer

William Manfredi
EVP, Global Talent Management

Andrew Rutberg
President, Wunderman Production

Daniel Morel
Non-executive Chairman, Formerly Global CEO

Campaigns

Awards

Award Distinction Category Brand Year
Big Apple Awards (PRSA) Winner Internal Communications The Sigi (Wunderman Internal Awards) 2012
Columbus Awards Bronze Mobile Range Rover 2012
Columbus Awards Silver Direct Range Rover 2012
Communication Arts Site of the Day Mobile Nike Golf - Global Digital AOR 2012
Effie Awards Gold New Product or Service Microsoft 2012
Effie Awards Gold Beverages, Alcohol Johnnie Walker 2012
Lotus Best Film Jordan 2012
Lousakcek (Czech Republic Art Directors Club) Bronze Online Ford Focus 2012
OMMA Integrated Online Campaign Range Rover Evoque 2012
SIGI Highly Commended Film Ford Focus 2012
SIGI Highly Commended Online Ford Focus 2012
SIGI Winner Direct Bonafont 2012
SIGI Highly Commended Direct Range Rover 2012
The Webby Awards Honoree Digital Nokia 2012
The Webby Awards Honoree Online Range Rover Evoque 2012
The Webby Awards Official Honoree Online Land Rover 2012
The Webby Awards Official Honoree Mobile Advertising Land Rover 2012
Wave Festival Gold Digital Nokia 2012
Advertising Creative Circle Awards Silver Digital Nokia 2011
Interactive Advertising Competition Outstanding Integrated Ad Campaign Land Rover 2011
Interactive Advertising Competition Best Mobile Integrated Ad Campaign Land Rover 2011
Interactive Advertising Competition Best Automotive Integrated Ad Campaign Land Rover 2011
International ECHO Awards Competition Bronze Retail/Direct Sales Johnnie Walker 2011
International ECHO Awards Competition Leader Automotive Land Rover 2011
John Caples International Awards Finalist Retention, Mobile App Diageo 2011
John Caples International Awards Lifetime Achievement Outstanding Service to the Direct Marketing Community Lester Wunderman 2011

Clients

Advertiser Brand Business Sector Type of Work since
adidas Adidas Sportswear
  • Digital
  • Social Media
Bloomin Brands Bloomin Brands Restaurants & Fast Food
  • Promotion & Event
Charter Communications Charter Communications Telecommunications Services
  • Direct Mail
  • Promotion & Event
Dell Dell Computers, PDAs & Calculators
  • Digital
  • Promotion & Event
GlaxoSmithKline GSK Health & Pharmaceutical Products
  • Mobile Advertising
  • Social Media
Michelin Michelin Tires, Accessories, Oil, Petrol, Gasoline
  • Digital
Mondelez International Mondelez International Food
  • Web Site
  • Mobile Advertising
  • Direct Marketing
  • Promotion & Event
  • POP Display
MTN MTN Telecommunications Services
  • Direct Mail
Nestlé Nestle Food
  • Digital
  • Social Media
  • Print
  • Promotion & Event
  • Others
News UK News UK Newspapers, Magazines, Books
Pfizer Pfizer Health & Pharmaceutical Products
  • Television & Cinema
  • Mobile Advertising
  • Social Media
  • E-Commerce
  • Print
Procter & Gamble P&G Household Products & Maintenance
  • Mobile Advertising
  • E-Commerce
  • Direct Mail
  • Promotion & Event
  • Others
SAS SAS
Shell Shell Energy Production, Raw Materials & Minerals
  • Television & Cinema
  • Mobile Advertising
  • Others
Telefónica Telefónica Telecommunications Services
  • Mobile Advertising
  • Marketing Research & Study
United United
  • Direct Mail
  • Promotion & Event
  • Marketing Research & Study
UnitedHealth Care United Health Care Insurance
  • Marketing Research & Study
  • Others
Coca-Cola Company Coca-Cola Beverages
  • Mobile Advertising
  • Social Media
  • Promotion & Event
  • Customer loyalty Build Program
Ford Motor Company Ford Motor Company Automotive
  • Web Advertising/Banners
  • Web Site
  • Mobile Advertising
  • Social Media
  • Print
  • Promotion & Event
  • Customer loyalty Build Program
Nokia Nokia Mobile Telephone & tablets
  • Promotion & Event
Best Buy Co., Inc. Best Buy Co., Inc. Consumer Electronics & Audio-Visual
  • Mobile Advertising
  • Social Media
  • Print
  • Direct Mail
  • Promotion & Event
  • Customer loyalty Build Program
Citigroup Global Markets Inc. Citibank Banking, Finance, Law & Insurance
  • Direct Mail
  • Promotion & Event
1991
Microsoft Microsoft
2000
T-Mobile T-Mobile
  • Customer loyalty Build Program