Agency Profile

• Agency Type

  • Advertising / Full Service / Integrated

• Core Competencies

  • Advertising / Full Service / Integrated
  • Marketing / Creative Services
  • Shopper Marketing / Point of Sale / Sales promotion
  • Digital / Web / Interactive Development
  • Direct/Tele/Database Marketing/CRM
  • E-Commerce
  • Marketing Technologies / Analytics
  • Branding / Product Development
  • Strategy and Planning
  • Full Service Digital Agency
  • Social Media Marketing

Agency Philosophy & Competitive Advantages

Wunderman is the agency for the way consumers live today. 

Our purpose is to help our clients win in today’s 24/7, multichannel communication ecosystem.

Consumers are embracing mobile and social tools and technologies faster than marketers and they are no longer passive recipients of brand messages and buyers of products: Wunderman understands them as participants, co-creators of content, vocal critics and enthusiastic champions: ‘the whole consumer’.

This idea transforms how we think about marketing. It makes every touch point and every interaction important. It makes content critical, and it creates emotional connections that result in measurable improvements to loyalty and revenue. Addressing “the whole consumer” provides the framework for us to eliminate marketing fragmentation.

Informed by analytics and insight, we develop content to engage the whole consumer in always on conversation and dialogue to propel our client’s growth.

We help our clients transform how they engage consumers and develop new business and go-to-market models relevant to younger generations and social and mobile behaviors. Our ideas put technology at the service of consumers, and our insights and data ensure marketing becomes measurable and delivers ROI.

We demystify the myriad of digital channels and media. We are (to quote a client) the ‘strategic master orchestrator’ of consumer engagement. 

Network Description

Wunderman is over 6000 people in 170 offices in 60 countries . 

Wunderman is a member of WPP (NASDAQ: WPPGY) and part of Young & Rubicam Group. For more information, visit www.wunderman.com 

Employees

Campaigns

Clients

Advertiser	Brand	Business Sector	Type of Work	Since
Best Buy Co., Inc.	Best Buy Co., Inc.	Consumer Electronics & Audio-Visual	Mobile Advertising Social Media Print Direct Mail Promotion & Event Customer loyalty Build Program
Burger King	Burger King	Food	Promotion & Event
Citigroup Global Markets Inc.	Citibank	Banking, Finance, Law & Insurance	Direct Mail Promotion & Event	1991
Coca-Cola Company	Coca-Cola	Beverages	Mobile Advertising Social Media Promotion & Event Customer loyalty Build Program
Ford Motor Company	Ford Motor Company	Automotive	Internet Ad / Banner Web Site Mobile Advertising Social Media Print Promotion & Event Customer loyalty Build Program
Land Rover	Range Rover	Automotive	Web Site Mobile Advertising Customer loyalty Build Program	2000
Levi Strauss & Co.	Levi's	Clothing	Interactive Web Site Mobile Advertising Social Media Promotion & Event
Microsoft	Microsoft			2000
Nokia	Nokia	Mobile Telephone & Pager Sets	Promotion & Event
Novartis Consumer Health, Inc.	Novartis	Health & Pharmaceutical Products		1994
T-Mobile	T-Mobile		Customer loyalty Build Program
Xbox 360	Kinect	Consumer Electronics & Audio-Visual		2004