Agency Profile

Wunderman, New York

  • 3 Columbus Circle
  • New York, New York 10019
  • United States
  • Phone: 212-941-3000
  • Fax: 212-880-7513

Philosophy & Competitive Advantages

Wunderman is the agency for the way consumers live today. 

Our purpose is to help our clients win in today’s 24/7, multichannel communication ecosystem.

Consumers are embracing mobile and social tools and technologies faster than marketers and they are no longer passive recipients of brand messages and buyers of products: Wunderman understands them as participants, co-creators of content, vocal critics and enthusiastic champions: ‘the whole consumer’.

This idea transforms how we think about marketing. It makes every touch point and every interaction important. It makes content critical, and it creates emotional connections that result in measurable improvements to loyalty and revenue. Addressing “the whole consumer” provides the framework for us to eliminate marketing fragmentation.

Informed by analytics and insight, we develop content to engage the whole consumer in always on conversation and dialogue to propel our client’s growth.

We help our clients transform how they engage consumers and develop new business and go-to-market models relevant to younger generations and social and mobile behaviors. Our ideas put technology at the service of consumers, and our insights and data ensure marketing becomes measurable and delivers ROI.

We demystify the myriad of digital channels and media. We are (to quote a client) the ‘strategic master orchestrator’ of consumer engagement. 

Network Description

Wunderman is over 6000 people in 170 offices in 60 countries . 

Wunderman is a member of WPP (NASDAQ: WPPGY) and part of Young & Rubicam Group. For more information, visit www.wunderman.com 

Personnel

Number of Employees: 6900
Lester Wunderman
Chairman Emeritus and Founder

Daniel Morel
Chairman and CEO

Stewart Pearson
Chief Client Officer

Nancy Maffucci
EVP, Global Communications

William Manfredi
EVP Global Talent Management

Campaigns

Clients

Advertiser Brand Business Sector Type of Work since
Best Buy Co., Inc. Best Buy Co., Inc. Consumer Electronics & Audio-Visual
  • Mobile Advertising
  • Social Media
  • Print
  • Direct Mail
  • Promotion & Event
  • Customer loyalty Build Program
Burger King Burger King Food
  • Promotion & Event
Citigroup Global Markets Inc. Citibank Banking, Finance, Law & Insurance
  • Direct Mail
  • Promotion & Event
1991
Coca-Cola Company Coca-Cola Beverages
  • Mobile Advertising
  • Social Media
  • Promotion & Event
  • Customer loyalty Build Program
Ford Motor Company Ford Motor Company Automotive
  • Internet Ad / Banner
  • Web Site
  • Mobile Advertising
  • Social Media
  • Print
  • Promotion & Event
  • Customer loyalty Build Program
Land Rover Range Rover Automotive
  • Web Site
  • Mobile Advertising
  • Customer loyalty Build Program
2000
Levi Strauss & Co. Levi's Clothing
  • Interactive
  • Web Site
  • Mobile Advertising
  • Social Media
  • Promotion & Event
Microsoft Microsoft
2000
Nokia Nokia Mobile Telephone & Pager Sets
  • Promotion & Event
Novartis Consumer Health, Inc. Novartis Health & Pharmaceutical Products
1994
T-Mobile T-Mobile
  • Customer loyalty Build Program
Xbox 360 Kinect Consumer Electronics & Audio-Visual
2004

Awards

award Distinction Category Brand Year
Big Apple Awards (PRSA) Winner Internal Communications The Sigi (Wunderman Internal Awards) 2012
Columbus Awards Bronze Mobile Range Rover 2012
Columbus Awards Silver Direct Range Rover 2012
Communication Arts Site of the Day Mobile Nike Golf - Global Digital AOR 2012
Lotus Best Film Jordan 2012
Lousakcek (Czech Republic Art Directors Club) Bronze Online Ford Focus 2012
OMMA Integrated Online Campaign Range Rover Evoque 2012
SIGI Highly Commended Film Ford Focus 2012
SIGI Highly Commended Online Ford Focus 2012
SIGI Winner Direct Bonafont 2012
SIGI Highly Commended Direct Range Rover 2012
The EFFIE Awards Gold New Product or Service Microsoft 2012
The EFFIE Awards Gold Beverages, Alcohol Johnnie Walker 2012
The Webby Awards Honoree Digital Nokia 2012
The Webby Awards Honoree Online Range Rover Evoque 2012
The Webby Awards Official Honoree Online Land Rover 2012
The Webby Awards Official Honoree Mobile Advertising Land Rover 2012
Wave Festival Gold Digital Nokia 2012
Advertising Creative Circle Awards Silver Digital Nokia 2011
Interactive Advertising Competition Outstanding Integrated Ad Campaign Land Rover 2011
Interactive Advertising Competition Best Mobile Integrated Ad Campaign Land Rover 2011
Interactive Advertising Competition Best Automotive Integrated Ad Campaign Land Rover 2011
International ECHO Awards Competition Bronze Retail/Direct Sales Johnnie Walker 2011
International ECHO Awards Competition Leader Automotive Land Rover 2011
John Caples International Awards Finalist Retention, Mobile App Diageo 2011
John Caples International Awards Lifetime Achievement Outstanding Service to the Direct Marketing Community Lester Wunderman 2011