TitleMind = Skin
Agency
Campaign Mind = Skin
Advertiser Shiseido
Brand Quiora
PostedMarch 2004
Business Sector Cosmetics, Beauty Products & Perfumes
Philosophy Women suspect stress takes a toll on skin. A combination of science and kitchen wisdom confirms the possibility of reversing the process. The first Qiora spa debuted in Manhattan in 2001.
Problem Introduce a new retail beauty destination and a brand of products in over-stimulated Manhattan.
Media Type Transportation & Vehicles
Market United States

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