Phone: (+1) 415-946-5918
Paul Birks-Hay joined VB&P to oversee client services in 2012, but has since taken on the roles of Partner and President. Paul has played a key role in winning SKYY® Vodka, several Google brands and leading the launch of the Audi A3, the most successful car launch in the automaker’s history. Today, he leads the expansion of the agency’s footprint and capabilities as well as new business.
Before coming to VB&P, he served as Managing Partner at AMV.BBDO in London, an agency that was recently named the most creatively awarded (Gunn Report) and largest ad agency in the U.K. At AMV.BBDO, Paul played a pivotal role in driving new business performance, as well as leading and growing businesses including Mercedes-Benz, British Telecom, Sainsbury’s Supermarkets, Capital One, Guinness, Department of Health (tobacco control), The Royal Mail, Diageo, Wrangler Jeans and Pepsico. Paul’s understanding of great creative and his proven track record of nurturing talent, coupled with his ability to make significant changes without compromising culture, make him a huge asset to VB&P as the agency continues to grow.
If Paul were here talking with you right now, he would surely point out that the agency’s big, sweeping, trademark-able philosophy has nothing to do with buzz generation, media agnosticism or content creation, but is simply “our intentions are good.” Those good intentions – doing right by our people and our clients – have helped Paul and his partners attract about 200 of the nicest, most talented people you'll find in advertising as well as big-time clients like eBay, Audi, Google, ConAgra, Phillips66 and Intel. Prior to opening VB&P in 2001, Paul was Co-Creative Director, Associate Partner and heir-apparent of Goodby, Silverstein & Partners. By the end of his six-plus years there he was running over $400 million in business and had won various and sundry industry awards for clients like Pacific Bell, Discover Card, Porsche, Bell Helmets, Nike, Polaroid, Netflix, HotBot and SBC. Venables was also an Associate Creative Director at Korey, Kay & Partners, a copywriter at McCaffrey and McCall and a telephone receptionist at a small New York agency. He had attempted to start his career as a telephone receptionist at a large New York agency, but failed their typing tests.
Phone: (+1) 415-288-3304
As one of the three founders who grew the agency from a start-up in 2001 to the ~180-person agency it is today, Lucy was instrumental in leading VB&P to victory in new business and shaping such brand positioning as Audi’s “Truth in Engineering,” Intel’s “Sponsors of Tomorrow,” the Meth Project’s “Not Even Once,” and eBay’s “When it’s on your mind, it’s on eBay.” These campaigns have earned Lucy the title as one of Business Insider's "Most Creative Women in Advertising" and earned VB&P a reputation as not only a creative force, but also contributed to the agency’s nine Effies for marketing effectiveness.
A graduate of Oxford University, Lucy started her career at BMB DDB London (the birthplace of account planning) working on the Volkswagen account. She now focuses on Audi, business development and future agency projects.
Phone: (+1) 415-946-5929
Will McGinness joined VB&P in 2010 as Paul Venables’ partner and now runs the creative department. Will has played a pivotal role in the agency’s success, helping VB&P attract brands like Intel, Google, Reebok and SKYY Vodka to its roster. Under Will and Paul’s creative leadership, the agency has architected well-known brand platforms like Reebok “Be More Human,” Intel's “Look Inside,” showcasing amazing people making the impossible, possible; transitioned eBay from an auction site to a mobile shopping destination with eBay’s “When it’s on your mind, it’s on eBay;" launched Google Fiber, one of the most talked about initiatives in Google’s history; and led Audi to record sales.
Prior to VB&P, Will spent seven years at Goodby, Silverstein & Partners, where he was Creative Director, Associate Partner, working across all media as an interdisciplinary creative. Will was a force in the agency’s rapid reinvention from a traditional model to a more integrated one. During that time, Goodby, Silverstein & Partners earned the title of "Interactive Agency of the Year" at the Cannes Festival, as well as both Adweek and Creativity magazine's “Agency of the Year” and Ad Age’s “Digital Agency of the Year.”
Will’s work has been recognized at every major award show, including the highly coveted D&AD Black Pencil for the “Got Milk” campaign, and he has served as Chairman of the Interactive One Show, Executive Chairman of the CLIO Interactive Jury and Interactive Chair for the Art Director’s Club awards. Despite these accolades, his wife remains unimpressed.
Phone: (+1) 415-288-1912
A ten-year veteran of VB&P, Kate has played a pivotal role in the growth of the agency. Over time she’s won and managed key accounts like Reebok, Intel, eBay, PG&E and the ConAgra and Google portfolios, and has helped the agency evolve its capabilities and in-house production facilities. As Partner and Managing Director, Kate oversees the agency P&L and client contracts, partners with Will McGinness to lead and integrate all departments at VB&P, and manages senior-level client relationships across our roster.
Kate joined VB&P fresh from Paris, where she helped launch the Toyota brand in Central and Western Europe at Saatchi & Saatchi. Before heading off to drink wine, eat cheese and run a car account, Kate was at Goodby, Silverstein & Partners, where she helped run another car account - the re-launch of the Saturn brand. Kate had relocated to San Francisco from Los Angeles, where she worked on Apple at TBWA/Chiat/Day and steered nearly every one of Toyota’s models at Saatchi & Saatchi. Kate nearly missed her calling in advertising heading to UCLA Law School after college, but then realized ad people were more fun.