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Reebok is in the Bacon Business: Fast Company Delves Into Our Bacon Efforts

July 24, 2014


Who doesn’t love bacon? That’s the premise for a new consumer engagement initiative we’re rolling out this week to celebrate the 2014 Reebok CrossFit Games. We're rewarding CrossFit athletes' love of the Paleo diet and bacon by delivering “Reebok Bacon” straigh…

West of Expected: SKYY Vodka Delights AdWeek

July 8, 2014


VB&P is unveiling to the world this week its first work for SKYY Vodka. Called "West of Expected," the campaign centers on the notion that anything can be made better by re-thinking the conventional. The TV spots were shot on a set inspired by the galaxy featuring an eccentric host deli…

Five Cannes Lions: Intel's "Look Inside" Films Sweep the Riviera

June 23, 2014


A few weeks ago Adweek predicted that our Intel "Look Inside" campaign efforts would win big at Cannes. We're proud to report those predictions have come true. The Cannes film category awarded Lions to Look Inside's "Jack Andraka," "Erik Weihenmayer" and "Mick Ebeling." Additionally, "Look …

Thriving the Merger Era: Paul Venables Shares Secrets to Success

May 29, 2014


Adweek recently wrote on how only a few independent agencies are thriving in today's merger era. With VB&Plisted as the 4th largest of U.S. independents, the magazine solicited Paul Venables on his secrets to success: "We're maniacally focused on getting the culture right." Read more he…

In Good Company: VB&P Among Cos. Creatives Would "kill" to Work For

May 29, 2014


Working Not Working, the online freelancers' network, released the results of its survey showing the top companies creatives would "kill" to work for. Yours truly was among a handful of agencies that made the cut, along with Google, Apple and HBO. Read about it in Advertising Age: http://bi…