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Yolanda Be Cool - "Yolanda Recall" - Gotham, Inc.

  • Yolanda Recall
  • Yolanda Be Cool
  • Yolandabecool
  • Gotham, Inc.
  • United States
  • Yolanda Be Cool: International Product Recall
Product CategoryRecords, CDs, DVDs & Videos
LanguageEnglish
Date of First Broadcast/PublicationOctober 14, 2012
Media TypeWeb Film / Viral
Production Company Bankrupt Films
Editing Company Cosmo Street
Art Director Patrick Walsh
Group Creative Director Anthony Moss
Chief Creative Officer Marty Orzio
Copywriter Anthony Moss
Copywriter Kasey Foster
Director Elliot Dillman
Producer Matt Nowak
Producer Dan Bradbury
Producer Paul Gunnarson
Producer Cristina Alberto
Editor Aaron Langley
Talent Yolanda Be Cool

Story

The 2010 song, "We No Speak Americano" was a bigger brand than the artist Yolanda Be Cool, reaching #1 on the Billboard Chart in 23 countries. With a new album coming out, the duo of DJs had to find a way to take credit for the song, while making room and introducing their new work. The campaign had to make Yolanda Be Cool as popular and recognizable as their previous hit. If they launched an album without taking credit for Americano, the album would have had none of the rub-off affect from their smash hit. So we wanted people to know, the DJs who brought you Americano are now bringing you their new album, Ladies and Mentalmen. Prior to the Product Recall, no one linked Yolanda Be Cool and Americano.