- Creative Development: 29.0%
- Production: 24.0%
- Account Services: 27.0%
- Marketing, Research & Strategic Planning: 8.0%
- Administration: 0.1%
Group Account Director
- - New Business
After being landlocked (in Kansas City, MO) for the first 25 years of his life, Nick has spent the last 15 of them jumping from coast to coast. First the “Third Coast” in Austin, TX for five years. Then San Francisco for ten. And, now, in New York City since last year. His entire career has been spent at agencies. And building clients' business in just about every category imaginable (from the world of publishing with Rolling Stone and US Weekly to heating and cooling equipment and everything in between). Throughout his career, he’s worked with brands such as Barclays, HBO, Intel, Wal-Mart, Coca-Cola, ConocoPhillips, ConAgra, Audi, Robert Mondavi and Kraft, among others. He joined after more than eight very successful years helping to build independent Venables Bell & Partners into a national, creative powerhouse as an Associate Partner and Managing Director. Prior to VB&P, Nick worked in account management at agencies such as GSD&M, Zimmerman Partners and Bernstein-Rein where he often helped clients balance national brand campaigns with intense, retail field marketing efforts. Outside of advertising, it’s all about good food and international travel for Nick. Some of his favorite trips (outside of The Bahamas) have been to Thailand, Japan, Australia, Brazil, Argentina, Germany, Turkey, Spain and a whole host of other European destinations.
Chief Creative Officer
Marty started out in advertising by teaching eighth grade English in the Bronx. As a creative director, he has learned that creative people have and indeed should maintain much in common with eighth graders. He did a one-year stint at Wunderman and then switched to general advertising at the Marschalk Company, which became Lowe & Partners. Over those 12 years, he worked on a wide range of accounts. His work on Mercedes-Benz won a bunch of awards, including a couple of Lions. In 1999, Marty became CCO and Partner at Merkley Newman Harty. While he was at Energy BBDO, the agency won a 5-year Effie and other awards for Orbit, Altoids, Jim Beam, Lifesavers, Canadian Club, LaSalle Bank and United Way. He is currently at Gotham, working on Best Western, Chobani, Denny’s, Yellowbook, Britax and the American Heart Association. He lives in Chappaqua, New York, with his wife, Felicia, who tolerates the side of him stuck in eighth grade.
Director of Strategy and Innovation
To the amazement of most of his family, Alan has managed to parlay a major in anthropology into actual jobs with reputable employers. Ever since talking his way into a planning internship while still in college, Alan has spent his days getting paid to pick people's brains, interrogate fragments of brand DNA, and tell anyone who will listen everything that's wrong with quantitative copytesting (no one listens). Alan loves great brands and has been fortunate enough to work on quite a few over the course of his career. Anheuser-Busch, Miller Brewing, Tylenol, Snapple, Starwood Hotels, Unilever, Ally Bank, Denny's and Best Western are just some of the many companies whose communications challenges he's turned his mind to tackling. Not only has it been fun and led to some great work, he's won quite a few planning and effectiveness awards in the process. Immediately prior to Gotham, Alan was a Group Planning Director at BBH. Other more recent stints include SS+K and Deutsch. While Alan loves the craft, he's equally passionate about sharing it with the next generation. Alan sits on the American Advertising Federation's National Academic Committee and is a past adjunct professor at F.I.T. in the Advertising, Marketing, and Communications Department. Field trips to the agency were generally his best-attended classes. Alan's other loves are playing sports and drinking interesting wines. He plays ice hockey year round and golf when it's warm. The wine consumption is most assuredly year round. Alan graduated magna cum laude from Washington University in St. Louis.
Group Account Director
Tenny Pearson has spent thirteen years working with leading US advertising agencies like Bartle Bogle Hegarty (BBH), Goodby Silverstein & Partners, and Hal Riney. As a business lead, she’s helped steer the success of national and global brands ranging from retail to automotive; packaged goods to telecommunications. Brands like Unilever’s Vaseline, Nestle’s Häagen-Dazs, British Airways, Turner Networks, Procter & Gamble’s Clear Blue Easy, Lufthansa, Williams-Sonoma Inc., Eastman Kodak, Phillips Oral Healthcare, Comcast Cable Corporation, Chobani Greek Yogurt, and Newman’s Own, to name a few. Chief among her strengths is contributing to client sales gains through integrated brand communications and partnerships. For Starwood Hotels’ Westin brand, she led efforts to partner the hotel chain with Amazon, generating a new source of revenue for the brand. For Big Lots!, she led retail campaign efforts that created a complete business turnaround, bringing the retail brand from negative numbers to a 4% sales increase in less than a year. Working on General Motors’ Saturn brand, she led the company’s debut foray into digital communications by launching the first automotive web site and digital campaigns to see success in bringing qualified leads to the dealer network. Tenny joined Gotham in early 2011 and adds a senior level of Account Management experience across all clients.
Group Creative Director
As Group Creative Director at Gotham, Reid has a knack for turning a seemingly obvious idea on its head and creating a game-changing work of art. And the fashion category happens to be Reid’s creative playground. Reid has made a name for himself in retail while creating and driving the advertising for Macy’s, Marshalls and Jos. A Bank. With companies such as these, brand revitalization comes with the territory. With iconic brands such as United Airlines, New York Times and Mass Mutual, Reid has formulated strategic creative to differentiate and rejuvenate to alter consumer perception and increase consumer loyalty.
Group Creative Director
Associate Creative Director - Art Director