Lowe Campbell Ewald, Detroit Follow Update

  • 2000 Brush Street, Suite 601
  • Detroit, Michigan 48226
  • United States
  • Phone: (+1) (586) 574-3400
  • Fax: (+1) (586) 393-4657
Number of Employees: 650
Jim Palmer
Chief Executive Officer
Phone: (+1) 586.558.7209
jim.palmer@lowe-ce.com

As the leader of one of the most acclaimed full service, fully integrated advertising and marketing communications agencies in the U.S., Jim is known for his focus on driving business results for clients and his proven ability to expand and win new business.



An agency veteran of 22 years, Jim served as Chief Client Officer for four years prior to being named CEO. In this role, he was responsible for leading all 35+ agency client accounts, including Alltel Wireless, Cadillac, Carrier, Chicken of the Sea, Consumers Energy, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Navy, the University of Michigan, and Western Governors University.



Since 1998, Jim has been the major architect behind the agency’s “growth culture,” diversifying and expanding the client roster into new categories such as financial services, health care, consumer goods and government services.



Prior to that and since joining Campbell Ewald in 1991, Jim led sales and marketing for the agency’s publishing division, and then ultimately led the entire division, where it grew to become the largest agency-based custom publisher in the U.S.



He obtained his Bachelor of Science degree from Michigan State University with continuing education at the University of Chicago, Stanford University and the University of Detroit. 

Mark Simon
Chief Creative Officer
mark.simon@lowe-ce.com

Mark Simon is Chief Creative Officer at CE, with responsibility for all agency clients, including Alltel Wireless, Carrier, Chicken of the Sea, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the EPA, the U.S. Mint, the U.S. Navy and the U.S. Postal Service.

Mark joined CE in 2000 and has helped attract many of the above clients to the agency and continues to build these brands and businesses. He has over 20 years of experience in developing effective communications across all channels. His efforts have gained recognition at Cannes, Clio, The One Show, Communication Arts and the London International.

Mark’s other contributions include developing work for HAVEN, a domestic violence shelter in Pontiac, Mich., and the Ad Council. He serves as a board member of Detroit Creative Directors Council and D Awards Council. Previous agency experience includes FCB, Bozell Worldwide, Doner and Young & Rubicam. Previous clients include Chrysler, Jeep, Coleman, Consumers Energy, Detroit Red Wings, Lincoln-Mercury and Canadian Tire. 

M. Kathleen Donald
Chief Client Officer
Phone: (+1) 586-558-7271
Kathleen.Donald@lowe-ce.com

Kathleen was named COO at Lowe Campbell Ewald in July 2013 and is responsible for account management, strategic planning and analytics, media planning and buying, and overall agency process.



Kathleen has a rare ability to see the big picture with acute accuracy and objectivity, as well as lead with clear vision and fairness. This comes, in part, from her ability to consume and process large amounts of information and detail. It also comes from her natural problem-solving ability. She is able to take on complex and multi-level challenges. While she may not admit it on a daily basis, the more complex the problem the more energized she is by solving it. She will find multiple solutions for a challenge, then present you with action plans for each. In this way she is a force of nature.



When it comes to clients and coworkers, she shows fierce loyalty driven by her personal value of integrity: do the right thing because it’s the right thing to do. Not that Kathleen is always easy to sway: she is a truly unique blend of formidable business professional and compassion, and she sees the business and human side of situations with great clarity.



The COO role at Lowe Campbell Ewald is the latest in a series with increasing operational responsibilities. In her previous role as President, Managing Director, she continued to lead the Navy account, which has been with the agency for 12 years. She also established and ran the Campbell Ewald San Antonio office.



Prior to joining the agency, she worked as Regional Group Brand Director at Ogilvy & Mather-London, where she restructured processes on the Ford of Europe account to bring greater strategic and creative thinking to bear on the client's work. As Director of Brand Planning at Ogilvy & Mather-Detroit, she co-created Ford's brand management system, co-developed the agency's first planning process, and brought global alignment to all of Ford's research activities.



Kathleen resides in Royal Oak, Michigan. She adores her family and loves traveling, particularly to Northern Michigan. 

Pete Spender
Director, Business Development
Phone: (+1) (586) 558-6148
pete.spender@lowe-ce.com
Contact for
  • - New Business

With his high-energy and can-do attitude, Pete champions the agency’s new business acquisition initiatives. His breadth and depth of experience in the industry drives our growth strategies and best practices, and most importantly, business solutions for prospective clients.

Pete likes to think of new business as "the ultimate team sport" and he knows how to bring a team together to get focused on a client's business. An advocate of research and analytics, he understands that to discover the most effective solutions, the team must combine carefully gathered data with insights about the consumer, brand and marketplace, and translate that into a strategy and action plan that will help a brand make meaningful connections with people.

Over the last 20+ years, Pete has been a driving force behind the development of brand positioning and communications for clients as diverse as Chiquita, Motrin IB, Pennzoil, Quaker State, U.S. Cellular, Giant Eagle, Six Flags and the Detroit Zoo. He joined Lowe Campbell Ewald from Enlighten, a digital marketing services agency, and prior to that he spent the majority of his career at Doner advertising.

Pete received his B.B.A. from the University of Michigan where he played tuba in the marchingband. Outside of work, Pete enjoys hanging with his family, supporting the Leukemia & Lymphoma Society, and occasionally playing in a "grown up" rock band. 

Angela Zepeda
President, Managing Director
Phone: (+1) (310) 358-4846
angela.zepeda@lowe-ce.com

The brains behind our operations in Los Angeles. She may have a to-do list a mile long, but if anyone can get things done efficiently and keep the glass half full, it's Angela.

Since joining the CE team in 2004, Angela has been instrumental in building our LA business and client roster. Not only is she passionate about seeing organic growth with current clients, she’s also been responsible for bringing in new business, including partnerships with Ghirardelli Chocolates, Chicken of the Sea, PIMCO, Los Angeles Tourism and McKesson.

Under her leadership, the award-winning Kaiser Permanente “Thrive” campaign has extended into innovative media outlets, including train station dominations, unique OOH display units, online video banners, takeover pages, and community-focused sponsorships.

She’s also an expert on marketing to women, with a keen understanding of the emotional triggers involved in women's retail habits. She has spoken on the topic at various conferences, including the ISSM CONVERGE Conference; the WLN Conference; the M2W Conference in Chicago; and the Marketing to Women Conference in Copenhagen, Denmark. 

Jarilyn Auger
Chief Financial Officer
Phone: (+1) 586-558-6222
Jari.Auger@lowe-ce.com

Jarilyn is a leader with proven success in the areas of financial management, budget development and analysis, government contract administration, client compensation and contracting, and operational process improvement. With a track record of leadership in high-pressure environments, she brings a highly collaborative approach to problem solving in her oversight of the agency's finance and administration areas.



Jarilyn joined Lowe Campbell Ewald in 1995 and was promoted to Finance Director of the agency in 2001, handling all aspects of both corporate financial planning and client compensation. She was instrumental in establishing the agency’s Federal Government Contracting Group.



Prior to joining Lowe Campbell Ewald, she held several accounting and finance positions with Penske Logistics, including Director of Finance and Strategic Planning.



Jarilyn holds an MBA from the University of Michigan, as well as an accounting degree from Walsh College.